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Something was wrong. At the tech event CES in Las Vegas, Marelli CEO David Slump introduced the Italian supplier’s technology products, but next to him were Amazon’s AWS automotive cloud services division, chipmaker Qualcomm, and many others. There was also a representative from QNX, the BlackBerry operating system used in cars. companies.
CEOs used to be out of the spotlight, but changes are happening in the supplier space, mirroring the changes happening among automakers.
As automotive development progresses from systems designed to create harmony from moving parts to systems where software controls those parts, traditional suppliers are moving away from the opaque “black boxes” of their hardware to technology. Now we have to go public and solve the problem. We couldn’t do it alone.
“Now it’s a lot more collaborative, not just for our customers, but for us as well.
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