Hyatt Hotels Corporation has signed an exclusive collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with fitness coaches to create customized virtual workouts.
Launching at 26 Hyatt Regency hotels and resorts in the U.S., it will offer guests and members free guided training developed by Future Trainers, customized to each hotel and resort’s fitness center and equipment.
The partnership aims to improve the well-being of members of the company’s World of Hyatt loyalty program.
Workouts are created for all fitness levels and activity preferences, allowing guests to choose the workout that’s best for them.
Guests can download customized guided workouts through the Future personal training app or by scanning a QR code in their room or at the hotel’s fitness center.
Emily Wright, vice president and global brand leader for Hyatt, commented: “As travelers continue to prioritize their health and look for convenient and productive ways to maintain their exercise and habits while on the go, we understand the importance of seamlessly integrating this. .Guest experience.”
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In late 2023, Hyatt announced the Wellbeing Collective, which offers tailored experiences for both solo travelers and groups to support their personal wellness journeys.
