My annual Super Bowl treat is to have my wife make the biggest batch of buffalo chicken dip I can (large crockpot equivalent? wheelbarrow? drum?). I’m a chronic snacker. That’s never good for me. Still… I can’t stop.
When Super Bowl LVIII arrives on Sunday, Samsung’s display technology throughout Allegiant Stadium, also known as the “Death Star,” will be part of the spectacle, SBJ’s Ethan Joyce reports. The company supplied more than 2,550 of his displays of various sizes. The stadium’s outdoor LED mesh display totals 27,600 square feet, the largest in pro football. And all of this serves as a showcase for what Samsung’s display technology can do at the venue.
Also in this week’s SBJ Tech newsletter, Joyce rounds up some of the activations tech companies have in store for the Super Bowl.
For many of the sports technology companies we cover, the Super Bowl is a key area for many of the sports technology companies we cover, as the Super Bowl is a week-long event with many moving parts and millions of eyes on the game. is. There are several activations to be aware of.
flow code
This is the busiest time of the year for Flowcode. The QR code platform recommended by the NHL, NFL, and NBA also appeared at the NHL All-Star Game in Toronto last week and will appear at the NBA All-Star Game in Indianapolis later this month.
During Super Bowl week, the company plans to have more than 100 partner activations, especially during the CBS broadcast. According to Zach Rogow, head of global sports and integrated experiences at Flowcode, his QR codes, which are being provided to partners, have already been tested to withstand potentially millions of scans. .
This will be the fifth consecutive Super Bowl where Flowcode QR codes will be used. Rogow could not reveal the names of his clients ahead of the rollout, but he said it’s a mix of relationships developed through the NFL and relationships developed within the NFL itself. Flowcode works with his 70% of Fortune 1000 companies. Rogow and company were recognized on the Power Players: Fan Experience Tech list last year.
quick wit
WIT, the digital activation platform serving more than a third of the NFL, is conducting its second Super Bowl collaboration this year. The company developed a spin-to-win game based on Las Vegas-style slot machines for NFL.com. Will Bryan, WIT’s director of product marketing, said the game is embedded on the site through programmatic ad rotation. Users can enter their first-party information and play without leaving the site.
Last year, WIT developed the Runner Game to coincide with the league’s “Run With It” marketing campaign for NFL flag football.
upon
AI chat platform ON does not have a Super Bowl-specific service, but it does serve both the Raiders and Allegiant Stadium and will provide informational support for the game.
Visitors to the stadium’s website can use the chat bubble at the bottom right of the window. You’ll see a welcome message to click on the auto-filled bubble (the first one being “Super Bowl”) and a space to type your question. ON also participated in Power Player: Fan Experience Tech last year.
AI chat platform ON supports Allegiant Stadium and Raiders game
- At this week’s forum, SBJ publisher and executive editor Abe Madcoure highlighted the $53 million, 58,000-square-foot NASCAR production facility in Concord, North Carolina, saying, “We have NASCAR production, a NASCAR studio, 100 people here. It will house more than 10,000 employees and will be an important facility for live events and content.” NASCAR doesn’t want to miss an opportunity to showcase the sport and its talent. ”
- My colleague Joe Lemire talks more about the effort that CBS Sports Vice President/Operations and Engineering Patti Power and the team working for her put into the Super Bowl.
- Steve Hill, CEO and President of the Las Vegas Tourism Authority, played a key role in the development of Las Vegas’ sports scene. SBJ’s Ben Fischer chronicles his journey, including how he remains involved in the venture that builds the new basketball. The venue is Sin City.
- PWHL signs multi-year agreement with Catapult to provide all six teams with access to the performance technology company’s video solutions, including features such as live video feeds to the bench and video upload and download within the Catapult app did.
- SBJ’s Adam Stern reports that NASCAR has formed a cross-functional internal group to study AI, and other motorsports companies across the board are similarly researching emerging technologies and implementing them into operations. He has joined many organizations.
- VR sports video game studio StatusPro has closed a $20 million Series A funding round led by Google Ventures, writes SBJ’s Chris Smith.
- The NBA will host this year’s All-Star Weekend exhibition in Indianapolis on a glass LED video display basketball court, courtesy of ASB GlassFloor, the German court manufacturer that provided the same surface for last summer’s FIBA U19 Women’s World Cup. Decorate, writes Rob Schaefer.
- The NFL, Paramount and Metaverse developer Gamefam have launched a new Roblox campaign tied to Super Bowl V and an alternate cast for the NFL/CBS SpongeBob SquarePants-themed big game, Schaefer said. Masu.