Liberty London has renewed its partnership with unified commerce solutions provider Store POS and CRM applications while moving technology from on-premises to SaaS, Aptos said. “This initiative will enable Liberty to deliver real-time personalization and more seamless interactions between associates and shoppers at its Regent Street store,” the companies said.
Terms of the renewed contract were not disclosed.
Liberty London was founded in 1875 and is best known for its fashion and lifestyle range and collaborations. A traditional department store, Liberty sells apparel, accessories, fabrics, home goods, and beauty products. “Liberty executives know that this store is viewed as a premier retail destination by locals and tourists alike, and we are committed to providing the right experience for every customer who visits our store. “We recognize the importance of this,” Aptos said.
Martin Draper, Chief Information Officer and Digital Director at Liberty London, describes the store as “a place of discovery and surprise, giving visitors the opportunity to escape from the everyday and explore items from our in-house design team and our in-house design team. “We will provide the following.” Items made by craftsmen from around the world. ”
“When shoppers enter Liberty, they expect a transcendent retail journey, and we need to deliver on that expectation,” Draper said. “To accomplish this, Liberty has the tools and data to ensure our employees have the best possible tools and data to understand each shopper individually and serve them in the best way, both in-store and online.” We need advanced technology that makes it readily available.”
Draper said Aptos allows retailers to “benefit from a range of new features and real-time updates, allowing them to make better decisions, faster, and consistently deliver on their brand promise.” It will be like this.” The move to SaaS will support increased efficiency and automation while accelerating Liberty’s digital transformation. ”
Zaki Hassan, general manager for EMEA and APAC at Aptos, said the software company “deeply values Liberty’s rich heritage and uniqueness in the luxury retail industry.”
“Liberty is home to one of the world’s most popular retail flagship stores,” Hassan said. “When you walk into Liberty, its instantly recognizable Tudor façade inspires awe with its six floors of carefully selected merchandise. Deciding what technology they want to use to transact and build loyalty is highly strategic to their brand and business. We are delighted that Aptos was selected and look forward to Liberty’s continued partnership. Thank you very much.”
Aptos says the SaaS value proposition enables store associates to “deliver superior customer service using enterprise CRM data that is easily accessible from point-of-sale devices,” and to “bring CRM data into omnichannel customer journeys.” Integration also allows them to provide a “consistent experience across all sales channels,” he said.