H&M The Board of Directors of Hennes & Mauritz AB has appointed Daniel Herbert, Head of the H&M Brand, as the new President and CEO of the H&M Group.
He replaces Helena Helmerson, who has resigned as CEO and decided to leave the H&M Group.
Daniel Herbert has worked within the H&M Group for 18 years in various roles within the company. He recently served as the head of H&M, which is the largest brand within the H&M group. Daniel will continue to be responsible for the management of H&M, meaning that no successor will be appointed to lead H&M.
“The Board would like to express our deepest gratitude to Helena for her tremendous contribution during a very difficult period. He is a highly regarded leader who has effectively led and steered the H&M Group.”During this period, we have taken clear steps towards our long-term goals. The company is in a strong position with good conditions for further improvement in 2024. As Helena puts it: “Daniel has decided to leave his role as CEO and today we are pleased to announce that I am delighted to appoint Daniel as CEO of the H&M Group. Daniel is a talented, experienced and respected leader who has the necessary qualities to continue the development of the H&M Group.” says Johan Persson. , Chairman of H&M Group.
“We are honored, very pleased and humbled by the confidence, drive and enthusiasm the Board has shown in this task. We continue to create unparalleled value and profitable growth for our customers. We focus on providing our customers with the best of fashion, quality and price in an exciting and engaging shopping environment. , sustainability combined,” said H&M Group CEO Daniel Herbert.
Helena Helmerson has worked for H&M Group for 26 years, including four years as CEO.
“I have spent almost all of my professional life within the H&M Group and am extremely grateful for the opportunity to work in different areas of the business, in different countries and in different roles. It is with heavy hearts that I tell you this.” “My decision to step down as CEO was taken by the Board of Directors. I’m very proud of what we’ve accomplished together over the years, but it’s been very tough.”I myself feel at times that it’s time to step down as CEO, but of course… It wasn’t an easy decision.
I would like to thank all my colleagues, Karl Johann and the Board of Directors for their great contribution and support during my time as CEO. I continue to have strong beliefs about the company. We have a strong brand, a unique company culture and high aspirations for sustainability. Now we will ensure the handover and think about the next steps,” says Helena Helmerson.