A North Yorkshire health industry stalwart has launched a new supplements brand with three products aimed at young consumers living a plant-based lifestyle.
Blue Planet was pioneered by Mike Davies MBE, former CEO of Principal Healthcare, and manufactures and sells high quality supplements manufactured at its Skipton, Yorkshire facility. The supplement comes in the form of an effervescent, single-shot vitamin and mineral blend that is added to water.
Unlike many products already on the market, this product is made to taste like the cocktails and soft drinks that Gen Z consumers love, and it’s guaranteed to be delicious. It’s also 100% vegan, making it perfect for those looking to supplement a plant-based diet.
A staggering 52% of Gen Z are predicted to stop eating meat by 2025, but a recent study by the University of Nottingham found that a vegan lifestyle has health benefits such as lowering saturated fat and cholesterol. It turns out that consumers may no longer be able to eat meat, despite its benefits. You usually get some essential micronutrients found in foods such as eggs, seafood, and dairy products. Vitamin B12 has been name-checked in research and is essential for a healthy lifestyle, as low levels of vitamin B12 can lead to fatigue and muscle weakness. NHS data also advises that vegans need to supplement their diets to ensure they get vitamin B12, vitamin D, selenium, calcium and iron.
Blue Planet is the first supplement brand to market with the breakthrough EfferShield®, a new patented vitamin and mineral effervescent technology. With this smart technology,
This also means the company can use a more environmentally friendly approach to packaging options, with fully recyclable packaging and a commitment to zero waste.
Mr Davis said: “We wanted to create a different vitamin and mineral supplement blend that is convenient for busy lifestyles, easy to use, 100% vegan, locally made, and truly helps with real health concerns. ”
“The disposable sachets are perfect for an on-the-go lifestyle and, unlike many other effervescent supplements, they really taste great. For those looking for a supplement brand to help you reach your 2024 health goals, this is It’s a win-win.”