AdPlayer.Pro, an international provider of SaaS video advertising technology solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically aligned to facilitate seamless integration of pre-bid advertising demands and represents a significant advancement in the process.
According to the company’s announcement, this new feature will allow platform users to easily set up video header bidding tags, replacing the previously largely manual setup. Through the revamped AdPlayer.Pro video advertising platform dashboard, users can now pre-select pre-bid partners and easily set the necessary parameters without any complex coding. Additionally, the system seamlessly accommodates additional setup layers with optional parameters as needed.
Advancements have also been implemented to enhance eCPM tracking within demand statistics reports, allowing you to more accurately track winning auction prices.
According to Natalie Romankina, CEO of AdPlayer.Pro, the latest enhancements will definitely play a key role in improving the overall efficiency of ad operations teams.
“Without a doubt, video header bidding remains the preferred ad buying tactic over ad waterfall in programmatic advertising. However, one commonly known drawback is that Well, this is the challenge that the new AdPlayer.Pro video header bidding feature is trying to solve, and it does so very effectively. “, Romankina argued.
“From the beginning, we designed the AdPlayer.Pro video ad player to be seamless, so publishers didn’t need any additional pre-bid implementation on their digital properties beyond integrating the player’s JS code. And now things are even simpler. You no longer have to write code or look for possible errors and debug them. In layman’s terms, all you need to do is pre-bid ads. Just select your provider, add the desired parameter values, and let the system do the rest,” she added.
To learn more about the AdPlayer.Pro video advertising platform, visit here or email [email protected].