YCOM Gadgets has introduced a new range of smartwatches, neckbands, earpods, etc. in the Indian market with an aim to cater to the preferences of the younger demographic. The launch includes a range of affordable and technologically advanced gadgets, along with a refreshed brand logo designed to appeal to India’s aspiring youth. The product, endorsed by actor Vijay Varma, is available for purchase on major online platforms like Flipkart and Amazon.
Main highlights:
- Launch of a wide range of smart gadgets including smart watches, neckbands, chargers, speakers and earpods.
- Introducing affordable audio products between INR 349 and INR 2,500.
- Endorsement by OTT actor Vijay Varma in #ApniSuno campaign.
- Product availability on Flipkart and Amazon.
- A new brand logo that evokes the youth of India.
YCOM Gadgets, a prominent mobile accessory brand since 2011, recently launched its latest collection of smart devices. The products include smartwatches, neckbands, chargers, speakers, and earpods aimed at meeting the diverse needs of smartphone users. The launch is part of the brand’s #ApniSuno campaign featuring Vijay Varma and is in line with the brand’s philosophy of catering to India’s young market with technologically advanced yet affordable gadgets.
Nikhil Jagdish Patel, founder of YCOM, highlighted the huge potential of the Indian market due to its young population and growing demand for innovative and affordable gadgets. He expressed optimism about the alignment of the brand’s new products with the expectations of Indian consumers. Rish Parthasarathy, head of marketing at YCOM, says the design, technology and pricing of the product range are strategically important in appealing to young consumers with a variety of interests, including gaming and content consumption. I emphasized.
The brand expansion and introduction of the new logo are part of our efforts to deepen our connection with India’s youth and encourage them to embrace their individuality through a selection of gadgets that resonate with their lifestyles. YCOM’s strategy includes a multi-channel sales approach to strengthen its presence in India’s highly competitive gadget market, with a particular focus on expanding its footprint across India.