What does your company do? What is your USP?
imagino is a brand new software company providing a composable, revenue-first customer data platform for marketers who think big but need to act fast. It allows brands to connect, integrate, and activate customer data to create great customer experiences. Our ability to create agile, customizable solutions gives brands the flexibility to meet their specific data needs without the hassle of renovating or replacing their entire infrastructure. This is our company’s feature. The key is agility. imagino helps marketers respond to markets, economics, trends, and even inspiration in weeks. We’re asking brands to rethink their strategies on how to derive real value from increasingly complex channels and data. Not all data is required. We need the right data. It’s about helping brands respond to the market by focusing on what provides the most immediate benefit to the brand itself.
How do you deliver on this USP?
One way to achieve this USP is by taking a use case-first approach. We solve a single problem you have today and build from there. We don’t want brands to start a digital project that might solve every problem they might face at some vague point in the future. If you need to get from A to B today, you don’t start building new transportation infrastructure that will get you from A to Z next year. Brands already have all the data they need, so leave it alone. Leverage it when you need it for your specific use case, and write it back to its original location with appropriate updates when you use it. It all depends on how we respond to and solve customer challenges. We truly believe that our approach has served its purpose and delivered quick results in the face of missed targets, especially in this busy and noisy customer data industry.
How would you describe imagino’s vision?
imagino’s vision is clear. We aim to be a versatile and configurable marketing platform. Rather than forcing businesses to deploy large, inflexible products, we allow our customers to choose components from our diverse offering. Our approach is centered around seamlessly bringing these components together to address specific use cases, delivering customized solutions that fit exactly the unique needs of your business. In doing so, we ensure that imagino becomes a dynamic catalyst for enhancing your marketing strategy, rather than forcing your business to adapt to rigid, one-size-fits-all solutions.
What was the key to your success?
Considered as a growth company, our journey is all about strategic expansion in the modern business environment. Our unique feature is that we can grow without the need for excessive VC investment or cash burn to achieve our goals. Our success story began in France, where we thoroughly refined our models and gained the trust of more than 40 valued customers. Having established ourselves in the UK over the past six months, we have now established internetretailing.net | October 2023 | 3 is working on further building his customer base by adding another 20-30 customers before entering the vast market of the US and his APJ.
What challenges are you facing for multichannel retailers trying to meet peak season demand?
Peak season is a great opportunity for retailers to leverage and engage with their customers. This time of year, UK customers tend to shop either online, in-store or window shopping before purchasing in-store. As such, retailers need to be able to anticipate not only spikes in customer activity, but also changes in behavior both online and in-store. The question for retailers is: Will they allow the customer experience to deteriorate? Retailers need to be able to not only respond quickly to the market, but also add value to the customer experience. Additionally, the surge in traffic and customer expectations of brands will test retailers’ omnichannel capabilities. For this reason, imagino’s composable/flexible solutions help retailers respond to these changes with a use case-first approach. We take the data you already have for a specific problem, use it, make any necessary adjustments, and write it back to its original location. An example of a specific challenge is “reducing cart abandonment,” which is expected to be implemented and demonstrate results within a few weeks. This flexible approach allows you to quickly respond to changing markets while focusing on the challenges that provide the most immediate benefit to the customer experience. These factors add up to (significantly) reducing time to value. Initial investment is lower and returns are faster.
What goals do you aim to achieve in the next five years?
Our vision is to create a roadmap towards a global business ecosystem that excels in helping organizations overcome cross-technology product challenges. We strive to change the way people buy technology by embracing the role of disruptive forces rather than presenting ourselves as a weighty monolith. This philosophy serves as a guide as we navigate the market. Our goal is to seamlessly connect accurate data from the right individuals to the best execution layer to ensure the right message reaches the right audience, when it’s needed.
With the flexibility to evolve one use case at a time, imagino enables brands to unlock the full potential of technology, enhance decision-making, personalize customer experiences, and increase ROI in 12 weeks. Masu.
For more updates like this, follow us on Google News martech news
*Reprinted with permission from imagino.