In the dynamic landscape of the packaging industry, the integration of Internet of Things (IoT) technology is emerging as a game-changer.
Leading this wave of transformation is SharpEnd, with its innovative platform io.tt, seamlessly overhauling the packaging experience for both consumers and brands on a global scale.
An exclusive interview with Cameron Worth, founder of SharpEnd, reveals how the company is reshaping industries through creative IoT solutions.
Transforming the packaging experience globally
Worth said: “At SharpEnd, we transform the packaging experience for both consumers and brands every day through creative solutions supported by our platform io.tt.”
Access the most comprehensive company profiles on the market with GlobalData. Save research time. Increase competitiveness.
Company Profile – Free Sample
You will receive a download email shortly
We are confident in the unique quality of our company profile. However, we want you to make the decision that is most beneficial for your business, so we are offering free samples that you can download by submitting the form below.
by global data
She highlighted that the platform facilitates the generation of QR codes and enables the creation of scalable ideas and solutions across enterprises, especially for global beauty brands.
Leverage different technologies
Highlighting Fedrigoni’s recent investments, Wirth said, “We are now able to offer more integrated solutions, making it easier than ever for brands to scale their connected products across technologies such as NFC, QR codes, and RFID. I’m excited to be able to do it.”
The founders talk about how SharpEnd simplifies the complex space of connected packaging, making it more accessible for brands to connect directly with consumers using technology like QR codes and NFC on packaging. I emphasized.
Strengthen the global ecosystem and provide actionable insights
In the interview, Wirth describes how io.tt is a game changer by operating in more than 130 countries and connecting billions of products and store touchpoints. .
“We are strengthening the global ecosystem of packaging across many industries, sectors and countries, and we are doing this at a game-changing level for many brands,” he said.
In addition, SharpEnd provides real-time dashboards and management consoles that provide insights and are essential for brands to understand consumer interactions and close previously difficult gaps.
Sharpend’s success strategy
Wirth explains how SharpEnd is staying ahead of the curve, saying, “Instead of dominating the industry, we are becoming the glue of the industry.”
He emphasized that the company is highly flexible with or without a broader team, and that Fedrigoni’s recent investment will allow it to expand its footprint and leverage its strong research and development capabilities.
Envisioning the future of connected packaging
Speaking about the future, Wirth envisions significant growth for the industry and SharpEnd’s role in shaping it. He said, “We expect this industry, along with SharpEnd/io.tt, to grow significantly over the next year.”
He highlights the growing demand for a consistent consumer experience and predicts that connected packaging will further evolve the experience and drive results.
The company aims to be at the heart of the industry and is constantly innovating and challenging itself to provide more creative solutions for brands.
