Adopted by YSL Beauty May December Actor Charles Melton is the newest face of MYSLF fragrances.
of riverdale The star joins Austin Butler, Finn Wolfhard, Lil Yachty, Hunter Doohan, and Noah Beck in pushing the flavor of marketing to men.
According to YSL Beauty, the range represents a “vision of modern masculinity.”
The 33-year-old’s debut campaign for the brand features Melton “proud of her personality” in a series of images shot by American photographer Zoe Grossman.
The campaign will be featured across Melton’s and YSL’s social media to promote the refillable EDP, which features a woody floral scent.
“Lending my voice to MYSLF is a natural extension of who I am as an individual and creator,” Melton said.
“YSL Beauty has created a bold yet delicate fragrance that encapsulates the conflicting confidence and vulnerability that I feel is inherent to me as an actor.
“Together, we hope to inspire you to embrace your own edges and all parts of yourself.”
YSL Beauty described Melton as “a true creative who expresses herself unapologetically and is at the core of our beautiful brand values.”
“In this next chapter, we hope to continue to inspire others to never stop pursuing self-exploration,” said Emily Poisson, the brand’s U.S. general manager. Ta.
“With our voices, we proudly embrace change and vulnerability as we continue our journey to redefine masculinity.”
Who is Charles Melton?
Melton began her career modeling for MAC Cosmetics, Dolce & Gabbana, and American fashion brand Kenneth Cole.
He got his breakout role in 2017 as Reggie in the teen drama series. riverdaleShe is scheduled to appear in movies such as , Romance, etc. The sun is also a star and action comedy bad boys for life.
Melton won critical acclaim for his role in the drama and was nominated for a Golden Globe Award. May December Alongside Julianne Moore and Natalie Portman.
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