The brand will first launch at Ulta in 2022, and Euphoria plans to expand further at Ulta in late 2024. Euphoria is also featured on his own website, Amazon, Sokoglam, Revolve, Thirteen Lune, and Credo Beauty.
Founder and CEO Fiona Ko Chan said Euphoria has expanded its partnership with Ulta to give more customers the opportunity to try on products.
The brand received over 20 million views on TikTok after pitching it on Shark Tank, where Mark Cuban invested $400,000 for an 8% stake.
Youthforia reported 200% year-on-year sales growth in 2023. Sales of the company’s BYO color-changing blush tripled in 2023 after it went viral on TikTok.
Despite being based in the US, Euphoria was Ulta’s first East Asia Pacific makeup brand.
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