The beauty industry, long portrayed with glamor and skill, is undergoing a change. As a movement, clean beauty is rewriting the narrative and challenging traditional formulations with a powerful blend of natural wisdom and conscious practices. In India, with its rich Ayurvedic tradition and growing awareness, this shift is resonating deeply and shaping the way consumers approach their beauty choices.
The Mindful Movement goes beyond simply eliminating harmful ingredients and employing ethical sourcing, environmentally friendly practices, and minimalist packaging. Indian consumers prioritize ingredient transparency, fair trade practices, and deep respect for the environment and seek brands that align with their values. This informed demand is driving the industry to innovate not only in formulation, but also in ethical sourcing and sustainable practices. The clean beauty wave has also created a thriving ecosystem of homegrown Indian brands that not only leverage India’s natural bounty but also create products that cater to the specific needs and preferences of Indian consumers.
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Some natural ingredients that are good for your skin include: Malai, card, Dal, Bethan, turmeric, nutmeg, cloves, cinnamon. These help nourish the skin and keep it hydrated. However, consult your dermatologist before using.
If you want to use clean skin care products, make sure they don’t contain the following ingredients:
SLS (Sodium Lauryl Sulfate): SLS is responsible for the suds in facial cleansers, but contrary to popular belief, more suds does not mean better cleaning power. Rather, SLS can be harmful in a variety of ways, including causing skin irritation and dryness and negatively impacting the environment. Other surfactants, such as sodium lauryl ether sulfate (SLES), ammonium lauryl sulfate (ALS), and sodium pares sulfate, are often chosen for their cost-effectiveness, but are less harmful in terms of harm to the skin and environment. pose similar risks.
Glycerin: Glycerin is a beautifying ingredient in moisturizers. In fact, it dries out your skin in the long run. Also, its use can weaken collagen fibers. Better natural alternatives include aloe vera, honey, shea butter, and jojoba oil.
Paraffin wax: The paraffin wax found in lip products is derived from petroleum and other by-products and is not biodegradable, leading to environmental issues during manufacturing and disposal. Besides the ecological impact, it lacks additional nutrients and skin benefits. A more environmentally friendly alternative is beeswax, which provides similar protective and moisturizing benefits but also supports a more environmentally friendly approach.
Swagatika Das is the co-founder of Nat Habit