Functional training leader praises people who pursue health goals rather than jumping on new year’s fads
TRX Training, a leader in functional training products, has launched its “Day One” campaign to celebrate individuals who choose to embark on a fitness journey in the new year.
Rather than focusing on New Year’s resolutions, TRX wants to focus on “Day One,” the day a user chooses to take the first step toward achieving their health and wellness goals. Masu.
The marketing campaign focuses on TRX’s hero product, the famous suspension trainer, and also highlights the company’s other products such as the Bandit, Rip Trainer, HexGrip medicine ball and power bag, and the TRX YBell series. Masu. The vignettes focus on individuals who train using a variety of his TRX products in sports such as running, swimming, cycling, soccer, tennis, and pickleball.
“Embracing health, wellness, and happiness leads to a longer, better life. TRX encourages people to start that journey today, regardless of their fitness level. Today is Day 1. Funk National Training meets you where you are and makes you better throughout the journey,” said TRX CEO Jack Daly. “Pro athletes improve. First timers improve. Fitness enthusiasts improve too. Everyone improves from where they are. TRX will be 20 years old in 2024, but we… We live every day as “Day 1” as we continue to innovate in this exciting and fun fitness category. ”
Alongside this campaign, a six-week “Day One” digital training program was launched for TRX Training Club members. It features four workouts per week, using functional training equipment such as the TRX suspension trainer and his TRX YBell.
TRX has had an eventful 2023. The company acquired his YBell Fitness, a kettlebell and dumbbell combination product company, signed a multi-year lease on his 12,000 square foot property in Delray Beach, and relocated its global headquarters from San Francisco to Florida. .
The move was part of the company’s strategic shift following its acquisition in 2022 by Daly and his company JFXD Capital, as well as TRX founder Randy Hetrick. TRX has also leveraged strategic partnerships with fitness companies such as Exponential Fitness and Orangetheory Fitness to offer its products. To a new audience.