A few facts to set the tone: It’s really cold. My skin and lips are extremely dry. And some of my favorite brands have swooped in to provide the solution with new launches of the best beauty products. This month, Summer Fridays launched a limited edition birthday cake flavored lip butter balm to celebrate his 5th anniversary. My lips have gotten better (and smoother) because of it. Byredo has launched his formula, an amazingly moisturizing, non-greasing, everyday lipstick that has been added to beauty writer Gabrielle Urvey’s rotation.
We also have new amazingly moisturizing moisturizers, serums, and lip oils (we can’t live without Byroe’s cherry-flavored option), some new fragrances (Memo’s spicy, warm scent is perfect for chilly nights), and more! also has some fresh scents. A new hair care product has prevented my blonde hair from turning blonde four months after coloring. These are just highlights.
Scroll ahead for a complete breakdown of the best new beauty products launching in February.
Summer Fridays Lip Butter Balm provides hydration and shine
“I’m one of the many beauty shoppers who absolutely love Summer Fridays Lip Butter Balms. I collect different flavors like my life depends on it, and my latest favorite is Being Pink Sugar, naturally I couldn’t wait to get my hands on the limited edition Birthday Cake flavour. Very fittingly launched to celebrate the brand’s 5th anniversary, it incorporates Pink Sugar’s amazing flavors and shades but with a hint of buttercream to create a sweet and nourishing balm.” — Samantha Holender, Beauty Editor
Gucci Gloss A L’Evre Hydrating Plumping Lip Gloss
“You know that feeling when you put on a lip plumper and it starts to sting and you think, ‘Was this supposed to happen?'” do not have What is Gucci’s new Plumping Lip Gloss? Instead, a hydrating, glassy product creeps up on you, feeling like a regular (albeit luxurious) gloss at first, then a familiar warmth creeps in and settles in. “What did I do?” is zero. moment of speaking. After a few minutes of painless, yet tingling sensation, you’ll be left with beautiful lips (the fullest lips I’ve personally seen) and an impressive wash of shine and color. ” — Sofia Wilensky, beauty freelance writer
LYS Beauty High Standard Cream Glow Blush Stick
“I’ve been obsessed with LYS ever since they launched their triangular bronzer and blush. Now, a few years later, I have five more reasons to adore this Black-owned brand. Each of the five blushes is , perfect for adding a subtle pop. Suitable for all skin tones, but if you want a natural finish without the extra effort, soft pinks are my absolute favorite.” — Deena Campbell, Beauty Director
Dieux Auracle Peptide & Antioxidant Eye Gel
“If you love Dew’s reusable eye masks (loved by TikTok and many celebrities), we have great news: They just arrived at Sephora. You can use any product you like, including our best-selling Air Angel, but , I love Oracle Eye Gel. My daily routine when I look tired is: Apply a few drops of the gel under my eyes, then wear an eye mask for 30 minutes.” — Catherine Igo, Marie Claire Contributor
Tower28 LipSoftie Hydrating Tinted Lip Treatment Balm
“First off, I’m a big fan of lip balm. I always have at least three different lip products on hand, but this one has skyrocketed to the top of my favorites. It’s an intensely moisturizing lip mask. It feels like a lip gloss but has the convenience of a lip gloss. It also actually soothes your lips and doesn’t leave them dry like other balms, eliminating the need to reapply multiple times throughout the day. I don’t feel it. What makes this a real winner is the flavor, which tastes exactly like a caramel Frappuccino.” Brooke Knappenberger, E-Commerce Associate Editor
Byredo Liquid Lipstick Matte Tar Desert
“I wear lipstick every day, so I’m always elated when I find out a new premium option has been released, especially when it’s from one of my favorite beauty brands. Byredo’s new matte liquid lip Not only does the stick hold color all day long (even after a few snacks and coffees), it doesn’t have the drying, flaking effect that most matte liquid lipsticks have. And of course, this collection… is available in a wide variety of colors, from sandy nudes (Thar Desert 255 shade) to deep scarlets (Mariage 295).” — Gabrielle Urvey, beauty writer
eos cashmere skin collection shave oil vanilla cashmere
“My skin can be incredibly sensitive after shaving, especially in the summer, when the sun and sweat clog my pores and my skin gets exposed to salt and chlorine. I like to shave with a moisturizing product like EOS Shave Oil (yes, the brand famous for those old little chopstick balls) to reduce razor burn, ingrown hairs, and dryness. (Razors can be really damaging.) This oil also makes the overall shaving experience easier, allowing the razor to easily brush your legs, armpits, or above your bikini line without tugging or snagging. Let it slide gently.” — Gabrielle Urvey, beauty writer
Grown Alchemist Meltaway Gel Milk Cleanser: Upcycled Blueberry Oil + Water Free 100ml
“In theory, I’m a double cleanser. In practice, I often skip a step. That’s exactly why I love Grown Alchemist’s new makeup remover cleanser. With a jelly-like texture , it removes all my sunscreen and waterproof mascara without tugging or tugging. I really liked it because the eye doctor-approved formula doesn’t irritate my very sensitive eyes. Now It’s a miracle.” — Samantha Holender, Beauty Editor
MEMO Paris Cappadocia Eau de Parfum, 2.5 oz.
“As I am of Turkish descent, I love products that reference this country’s amazingly biologically diverse landscape, so I was excited to try MEMO Paris’ Cappadocia perfume. This scent has a unique Named after the Cappadocia region of Turkey, which is characterized by rock formations, formed by lava, wind, and rain.The main notes of the fragrance are those most characteristic of the Middle East, including saffron, sandalwood oil, myrrh resinoids, and jasmine. A dreamy, spicy and balanced fragrance that truly embraces some of the world’s most distinctive places.” — Gabrielle Urvey, beauty writer
Solawave Skin Therapy Facial Serum with Hyaluronic Acid Revitalizing, Moisturizing Serum for Microcurrent Facial Devices to Enhance Solawave Facial Wand Results and Reduce Wrinkles and Skin Tightening
“I first learned about Solwave thanks to their handheld 4-in-1 Radiant Renewal Skincare Wand, an incredibly powerful mini LED treatment. Now, the company is fully invested in the skincare space. , the new Skin Therapy Activating Serum serves as an ideal partner for the company’s technology. This special serum is loaded with hyaluronic acid and peptides, which not only moisturize the skin, but also act as an ideal partner for the company’s technology. gives incredible glide.” — Samantha Holender, Beauty Editor
Hourglass Phantom Volumizing Glossy Lip Balm
“This isn’t necessarily a new product, but it’s one of my favorite formulas, so the new shade extensions were good enough for me to praise it again. Deeply Moisturizing Formula , a glossy balm with a slight plump effect and a soft yet pigmented color effect, is by my side 24/7. I’m currently loving the shades True Pink and Wish though , you can’t go wrong with any one you choose.” — Samantha Holender, Beauty Editor
Saltair Dry Shampoo – Santal Bloom | Saltair
“There are very few days when dry shampoo isn’t part of my styling routine. My hair gets oily easily, so a little extra volume and texture is very welcome.” This newly launched dry shampoo has quickly become one of my favorites. It contains bamboo and lotus flower to absorb excess oil and lift roots at the same time. It has a Santa scent. , it gives your hair a fresh scent on the second (maybe third) day.” — Samantha Holender, Beauty Editor
Bi-Lo Black Cherry Plump Lip Oil
“A blend of oils designed to condition lips and a hyaluronic acid complex designed to provide a plumping effect, this pH-balancing lip oil completely replaces my need for lipstick. The pinkish tint leaves a cherry-like stain on the lips, and combined with the high-shine finish, it gives my lips the perfect finish for a night out.” — Samantha Holender, Beauty Editor
PHYTO Repair Repairing Shampoo
“I’ve said it before, and I’ll say it again: ‘Shampoo can be very irritating to curls!’ But this restorative cleanser envelops my curls in a cloud of delicate foam, and every time I use it… It gives shine and moisture to dry winter hair.Deena Campbell, Beauty Director
Slip Lovely Lash Contour Sleep Mask
“Perfectly timed for Valentine’s Day, but also wearable past the holiday, this floral silk sleep mask has completely revolutionized my sleep cycle. , and I didn’t experience any skin irritation or breakouts.” Samantha Holender, Beauty Editor