Ankit Bhaiyanpuria’s transition from up-and-coming wrestler to fitness influencer is nothing short of amazing. After his career was halted due to injury in 2022, Bhaiyanpuria took to social media to share his journey and gained many fans with his unique training techniques and motivational ’75-day hard challenge’. . His encounter with Prime Minister Narendra Modi during a clean-up drive exploded his popularity and doubled his reach on social media.
An unexpected turn: From injury to influence
Once a dedicated wrestler from Sonipat in Haryana, Bhaiyanpuria’s ambitions took an unexpected turn in 2022 when a shoulder injury forced him out of the ring. Without anyone getting discouraged, he changed his focus to impacting his fitness. His dedication to sharing his fitness journey, along with his unique greeting ‘Ram, Ram bhai Salyan’, quickly struck a chord with many. Bayampria’s adaptation of Andy Frisella’s “75 Day Hard Challenge” further emphasized his commitment to physical as well as mental health and attracted a wider audience.
Meeting with the Prime Minister: turning point
Bhaiyanpuria’s participation in the ‘Shramdan for Cleanliness’ campaign, an initiative under the BJP’s ‘Swachhata Hi Seva’ movement, was a pivotal moment in his influential career. A video with Prime Minister Narendra Modi, shared on the Prime Minister’s official social media handles, not only supported Bhaiyanpuria’s efforts but also demonstrated the politician’s powerful influence in elevating his social media persona. This interaction significantly boosted Bhaiyampuria’s online presence, doubling his number of Instagram followers to over his 7.7 million and YouTube subscribers to his over 3.7 million. .
The impact of political interaction on social media influence
Bhaiyanpuria’s social media surge following his interaction with PM Modi highlights the potential influence politicians can have on influencers. This phenomenon highlights new frontiers in the role of social media in political campaigns and the power of influencers in shaping public debate. Bhaiyampuria’s story shows not only a personal victory, but also the evolving dynamics between politics, social media, and societal engagement.
Bhaiyampuria’s journey from the wrestling mats of Haryana to becoming a social media sensation reflects the changing landscape of influence and resilience, further amplified by her involvement with politicians. His story is an inspiration to many and a testament to the unexpected paths success can take, especially when his two seemingly disparate worlds collide.