A recent study conducted by travel planning website TripIt revealed that pop culture-inspired trips will double next year, with younger generations leading the trend. Pop culture travel can include everything from trips to see concerts in another city or country to “set jet” trips to visit overseas filming locations for your favorite movies and TV series. yeah.
TripIt’s survey of a representative group of 1,000 Americans found that twice as many participants are planning a pop culture trip in 2024 compared to 2023 (40% vs. 22%) However, the trend of increasing number of tourists to the United States became clear.
Younger generations are at the forefront of this change, with 41% of Gen Z and 32% of Millennials saying they have taken a pop culture-related trip in the past year. only 17% of Gen Xers and 7% of baby boomers said that. And the numbers continue to rise, with 59% of Gen Z and 58% of Millennials planning a pop culture trip in the next year, compared to 35% of Gen X and 19% of Boomers. I’m behind.
The study also found a correlation between income level and the likelihood that people would embark on an escapade into pop culture. They found that respondents with an annual income of less than $50,000 were more than twice as likely to plan a pop culture trip, while those with higher incomes ($100,000 or more) were only 1.5 times more likely to do so. did.
This penchant for pop culture travel isn’t just a solitary pursuit. It’s a social experience. Approximately 86% of respondents said they wanted to share their pop culture travel experiences with friends and family, highlighting the communal aspect of these trips. The study also found that having a companion, whether it’s a friend, family member (41 percent) or significant other (16 percent), has a huge impact on the decision to embark on a pop culture-inspired vacation. Almost half (48 percent) of the participants said that It emphasizes the importance of shared experiences that money cannot buy.
Interestingly, music has emerged as the primary motivator for pop culture travel. Concerts and music festivals top the list of pop culture activities, attracting 66 percent of people who have taken a pop culture trip in the past year. Additionally, more than half (56%) of survey respondents plan to travel to attend a music event in the near future.
Beyond concerts and music festival events, pop culture travel is primarily done to experience sporting events (43%). filming locations for movies, TV shows, or books (28%); and viral social media locations (16%).
Taylor Swift’s Elas Tour is proving to be a major driver of travel plans in 2024, garnering interest from 39 percent of respondents who said they would travel to see her show this year. There is. Festivals like Coachella and Lollapalooza also have strong appeal, especially among Gen Z (56 percent) and Millennials (60 percent), but also to a lesser extent Gen X (35 percent) and Boomers (21 percent). Yes, but I’m tempted.
Remarkably, nearly all travelers (94%) who took a pop culture trip last year said the memories they made during their trip lived up to the hype. However, this may not be as healthy a feeling as it first seems. Because the reasons they say this are not personal, but are prompted by their perceived social status.
When asked why these trips lived up to their expectations, nearly half (45%) of Gen Z and Millennials said it was because they were jealous of their friends, compared to 26% of Gen X and Baby Boomers who said the same. Ta. Even more Gen Z and Millennials (57%) cite the availability of great content on their social media streams as the main reason their trip was disappointing, compared to 26% of Gen Xers and Baby Boomers. replied. And while 71 percent of these younger generations thought getting great products while traveling was a deciding factor, 55 percent of older generations felt the same way.