Many established fashion houses will be vying to have their designs featured in photos of Florence Pugh and Zendaya, who are currently on an international promotional tour. Dune: Part 2, a movie about a boy who rides a giant sandworm in space. But both actors, and their respective stylists (sorry, creative directors), are starting to approach all those junkets and red carpets as an opportunity to showcase London’s next generation of design talent.
Florence and Zendaya, two of the world’s most famous women, have chosen esteemed ateliers, gliding almost frictionlessly between Bottega Veneta and Schiaparelli, Vivienne Westwood and Stella McCartney. And while all of these looks have been well-received, of course earning tens (if not hundreds of thousands) of pounds in earned media value for these brands, Fashion Insider’s What we’re seeing on the label is probably a bigger coup.
That’s why archival fashion has become what it is these days, and may also explain Pugh and Zendaya’s recent endorsements of Trichege, Standing Ground, and Paolo Calzana. It takes a little more knowledge and hard-won fashion capital to be able to wear something that others don’t easily recognize. I’d wager that Law Roach (Zendaya’s image architect) started eradicating some of these names while hosting the red carpet at the 2023 Fashion Awards. sea bream. After all, he had already styled actors Chet Lo, Connor Ives, Di Pezza, Nenshi Dojaka, and Aaron Esch for the Smart Water campaign. Perhaps it’s only a matter of time before he appears in Fantastic Toile.
