Artificial intelligence (AI) is impacting, or soon will impact, every area of our lives, from driving our cars to coordinating our shopping to monitoring our social media scrolls. Depending on your point of view, it will either take your job away or make your life a lot easier.
And this AI revolution is also hitting the beauty industry hard. Whether it’s creating bespoke formulas or computer-generating trends, technology is being used to influence the way we choose beauty products and treatments.
custom made makeup
Choosing the perfect foundation can be a little difficult, especially when shopping online, where there are seemingly endless colors, undertones, and finishes, and no option to return the product if you make a mistake.
Dcypher wants to remove this confusion. Dcypher is the world’s first AI-powered makeup brand that uses precise facial scanning tools to analyze the exact tone of your skin. Customers choose their finish and coverage, and a bespoke foundation that perfectly matches your skin is created in a bottle. Dcypher’s My Custom Foundation is priced at £42 and the concealer is also available at £32.
If you’ve always struggled to find the right shade of lipstick, YSL’s clever Rouge Sur Mesure device could be the answer. This nifty gadget lets you choose from 1,000 shades via the app and try out your creamy lipstick before making a single batch.
Smart technology can also generate shades that match real-life colors (such as dresses or nail polish) or complement skin tone, hair color, and clothing. The downside is that the device costs £260 and a set of cartridges costs £90, so you might need a tech entrepreneur’s bank balance to buy it.
Trend prediction
It’s been over a year since the online chatbot ChatGPT was released. Since then, innovative AI programs have shown they can hold decent conversations, compose essays, write songs, and even predict what you’ll want at a hair salon. this year.
Ask ChatGPT to predict hair trends for 2024 and you’ll get surprisingly accurate answers. Suggestions include “short haircuts,” “retro styles,” and “accessories,” but judging by the popularity of bob, the 90s-style “do” and ribbon bows seen in the hair world these days are spot on. It seems that you are getting . However, it will be a while before we trust robots to handle our scissors.
Customized skin care
With so many products to choose from, even the most skin-care-savvy shopper can have a hard time knowing what’s right for them without a dermatologist on speed dial. Today’s technology can help.
Derm-to-your-door companies like Skin + Me and Klira create personalized formulas with prescription-strength ingredients, but many big brands (La Roche-Posay, Cetaphil, The INKEY List, etc.) ) has online tools to help you find the best ingredients. product.
If you want a more human touch, check out Sourcerie. Sourcerie is an online beauty retailer that matches your profile with data from thousands of customer product reviews to find what’s best for you.
AI injection
Choosing an injectable tweak is a big decision, and AI can help show you what the results will be before you actually do it. Many clinics offer online facial scanning tools that allow you to virtually try out cosmetic procedures like Botox, dermal fillers, and tear trough treatments before they are performed in person.
But this is no substitute for an actual consultation with a medical professional, says Dr. Asha Chhaya, senior medical injector at sk:n Clinics. “If you use AI tools, you have to use them as part of your consulting. You don’t want to lose the human touch.”
smart scent
Technology can also pick out your new signature scent. Fiole, an online fragrance company that bills itself as “the world’s first virtual perfume store,” brings the experience of a personal perfume buyer to your fingertips.
Customers simply fill out a simple survey and Fiole’s algorithm creates a Discovery Box containing six scent samples that match their answers (£19.95). We tried it out and were really impressed with the robot’s recommendations.