A strong shift towards sustainability plays a central role in the ever-evolving field of beauty and skin care. As consumers navigate a wealth of options, they are demanding products that combine effectiveness and environmental friendliness more than ever. Industry leaders and visionaries are championing the cause of sustainable beauty and stressing the importance of making thoughtful choices for our skin and our planet.
Prachi Bhandari, co-founder and head of research at Aminu Wellness, synonymous with holistic well-being, shares her perspective on sustainability as more than just a buzzword. For Bhandari, a lover of all things beauty, choosing sustainability is a deliberate decision to nurture both her skin and the environment. In a market flooded with options, Bhandari advocates for multi-active products that are not only sustainably sourced, but also packaged with environmental considerations in mind. She believes that this choice not only enhances our inner glow, but also contributes to a greener and more ethical world. It’s a daily commitment to improving both the health of your skin and the planet.
Saumya Alagh, co-founder and CEO of Truth & Hair, highlights the emerging preference for sustainable options in the fast-paced beauty industry. With the concept of beauty transcending age and gender norms, consumers are seeking products that provide overall beauty and well-being in a sustainable manner. “At Truth & Hair, we focus on employing clean ingredients to achieve what Saumya calls the ‘skinification’ of hair care, and we focus on the health of your hair through scalp care, not just your tresses. Priority. The brand employs cruelty-free practices and incorporates green innovations such as: With our low moisture formulation, we are positioning ourselves as an environmentally conscious company,” adds Arag.
Sustainable beauty is more than just a passing trend. It is a commitment to aligning with values that enable ethical choices and contribute to a healthier planet.
Kaushik Mukherjee, Director, Quench Botanics, sheds light on the surge in demand for sustainable personal care products that will expand the market. The global shift to clean, vegan, and cruelty-free beauty products is driving innovation in skin and personal care formulations. Mukherjee said: “For Quench Botanics, achieving sustainable beauty starts with the foundation of eco-friendly ingredients. The brand caters to the unique needs of India’s skin and weather conditions, with ingredients like matcha, avocado, cherry blossom extract, and yuzu. Formulated with the finest Korean skin care products using high-quality natural ingredients such as.
Kaushik is committed to transparency by providing consumers with a detailed ingredient list, ensuring each product is 100% safe for both individuals and the planet. “All of Quench Skincare’s products are proudly 100% vegetarian, cruelty-free, and free of parabens, sulfates, and alcohol. This is a testament to the brand’s deep respect for the environment.” It’s proof,” Kaushik explains.
In a world full of choices, these industry leaders’ voices reflect the importance of making sustainable beauty choices – conscious efforts to enhance personal well-being while protecting the health of the planet. I am. The trend towards eco-friendly beauty is more than just a fad, it’s a transformative movement that encourages individuals to rethink their beauty routines, one sustainable choice at a time.
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First published: February 12, 2024, 06:23 IST
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