Cottagecore aesthetic. Designer camo. glass skin challenge. TikTok’s beauty trends have resulted in a slew of hash tags. Among them is the latest hack with a planned viral infection called Skin Flooding (also known as #FacialFlooding).
So what exactly is skin flooding? Essentially, it’s all about hydrating your skin. And, according to Madeline Wolkove, president of Biophora Skin Care, the best way to do that is through her three-step process, which promises to leave skin supple, hydrated and glowing from within. It’s a matter of passing.
“Start with a gentle cleanser to get your skin clean and ready to absorb all the moisture,” she says. “Now leave your skin slightly damp. Now you’re ready for the next step,” she added.
“The second step is to apply a hyaluronic acid serum, such as Biophora’s Hyaluronic Acid Treatment Serum,” Madeline continues. Hyaluronic acid is a humectant, meaning it attracts water to itself. Applying to damp skin maximizes hydration and ensures moisture is locked in. ”
“Finally, lock in moisture with a layer of moisturizer and you’re done,” she concludes. Her three-step process is especially beneficial in the winter, when harsh weather can strip your skin of its natural moisture. ”
Advocates of skin flooding may recommend adding a water-based toner. Or seal it with thick oil. However, the benefits of skin flooding are its simplicity, suitability for almost all skin types, effectiveness, and accessibility. You don’t need a 9-step product here.
In fact, fans of skin flooding are taking to the relatively new platform to share their experiences with the trend and show off their dewy, glowing skin, but the process is truly a throwback to a time when skin care was simpler. Governed by a three step routine. Focus on mastering moisturizing techniques. There was a time when skin moisture was the measure of healthy skin.