If I have to use only one makeup product each day, I use concealer. I'm a big believer in getting the most bang for your buck with the least amount of product (and effort). It's also a makeup category where I've never had any particular brand loyalty. I like trying new formulas and always have two or three on hand depending on my skin's needs. However, that fluidity may be coming to an end with the launch of Fenty's Beauty's We're Even Hydrated Concealer ($30). It may be new, but it has reviews and I'm not the only one selling it.
Thanks to ingredients such as sodium hyaluronate, albacore extract, and prickly pear extract, dark circles and signs of skin fatigue appear brighter and less noticeable. According to the brand, this formula reduces puffiness, instantly brightens and hydrates skin. The curved applicator brush mimics the shape of your finger for maximum precision. Use all over, including under the eyes and over blemishes, to even out discoloration.
Buy now – $30
As the first reviews show, shoppers are impressed. One shopper, who has “a lot of dark circles,” said it has “good coverage,” “just the right amount of shine,” and “blends out beautifully.” A second person found it “very moisturizing” and added: “It doesn't wrinkle or peel at all.” A third reviewer said, “Easy to assemble without suffocating the skin.” Another says it not only hides “texture and acne,” but also gives a “skin-like finish.”
If, like me, you love concealers that are wrinkle-resistant, blend seamlessly, and hydrate as well as camouflage, then buy Fenty Beauty's new We're Even Hydrated Concealer now at Ulta Beauty .