Photo: Ojiken
Under the dazzling streetlights, the Chinese New Year Lantern Fair showcases the flourishing cultural economy and rich heritage of northern China’s Shanxi province. Among them, a lantern fair with local characteristics was held on the busiest street in Jincheng City, Shanxi Province.
Blending traditional culture and modern technology, Jincheng City launched a series of online and offline cultural experience programs during the Expo, not only enlivening the festival atmosphere but also demonstrating the vitality of China’s economy.
Traditional culture that shows off its innovative form
Featuring a 600-meter long lantern alley and immersive cultural performances, the event will showcase the most typical elements of the Chinese New Year, such as New Year’s paintings and cultural objects, and combine them with local customs and creations from Shanxi province. It combines traditional culture and emphasizes traditional culture. New Year’s art exhibition, fireworks parade, lantern games, New Year supplies bazaar, etc. These activities strongly reflect the traditional Chinese New Year culture, delve into local New Year customs and culture, and combine with lanterns to bring you a wonderful Spring Festival experience. It offers bazaars, performances, cuisine, entertainment and other cultural experiences for locals and tourists. A tourist from Hebei province said, “Festival lanterns illuminate people’s happy faces and illuminate the beautiful city night.”
The biggest highlight of this lantern fair is the 180-minute live performance on South Street. Through an immersive tour that combines music, dance and artistic performances, audiences will be able to ‘touch’ the history, culture and folklore of this ancient city. Next to the stage, people lined up in front of food stalls trying their hand at making lanterns and picking up various goods and specialties, allowing tourists to explore the charms of traditional culture for themselves.
In addition, many intangible cultural heritages were exhibited in the form of lanterns, demonstrating the deep cultural accumulation of this ancient capital in northern China. The lanterns in the shapes of flower buns, lion dances, dragon dances, etc. vividly represent how local people celebrate the Chinese New Year, allowing local residents and tourists to learn about the city’s intangible cultural heritage. . Among them, the idea of flower-shaped bun lanterns is taken from the traditional practice of Shanxi province of making flower-shaped steamed buns for celebrations, signifying this year’s harvest and blessings. At the same time, lanterns are an important part of Chinese New Year culture, and colorful lanterns in various shapes are one of the symbols of traditional customs, and at the same time convey people’s higher pursuits and aspirations in the New Year. There is also.
Through these cultural exhibitions and products, the older generation witnessed the innovation of intangible cultural heritage, and the younger generation learned the meaning of Chinese traditional culture. In this way, we were able to better pass on our precious heritage and, more importantly, brought significant economic benefits. Therefore, the charm of traditional culture always enriches the meaning of quality development and better meets the increasing demands of people seeking a better life.
Photo: Ojiken
new ambition
In recent years, Kinjo has continued to improve and innovate street construction based on the region’s distinctive traditional culture, and has developed a modern commercial district while maintaining the traditional architecture to the maximum extent, combining history with modernity and culture. A perfect fusion of commerce. Inject vitality into the local economy.
The cultural industry is connected, on the one hand, with economic and social development, and on the other hand, with people’s fervent hopes for a better life. Taking the Chinese New Year festival in Jincheng City, Shanxi Province as an example, the vibrant cultural economy is a clear demonstration of the vitality of the local economy. All these festival events showcase the rich heritage of Chinese culture, the achievements of economic development, and the happiness of the general public.
According to the Shanxi Provincial Culture and Tourism Bureau, 1,173,800 tourists visited 66 major scenic spots during the first two days of the Spring Festival holiday, an increase of 151.61 percent. The cumulative ticket revenue reached 27,859,600 yuan, an increase of 123.46%.
Behind the rapid growth of the Chinese New Year cultural economy is a new vitality of consumption based on the combination of traditional cultural elements and modern trends. The new cultural tourism industry format, new cultural scenarios and innovative products that highlight the characteristics of China’s traditional culture not only inherit the Spring Festival tradition, but also promote the harmonious coexistence of Spring Festival culture and modern economy. Realize. In other words, activities and products derived from Chinese New Year culture have the potential to greatly revitalize the local economy.
On the other hand, the rapidly growing cultural economy clearly embodies China’s superiority in the huge market, and also strongly represents the steady progress of the Chinese economy. Continuous innovation in the cultural industry, increasingly diverse consumption scenarios and strong support of market supply jointly contributed to the rapid growth of the economy during the Spring Festival holiday.
The Spring Festival Expo in Shanxi Province is just one of many examples of China’s thriving economy, where people witnessed the symbiotic development of culture and economy and the practice of China’s high-quality development. The increase in statistical numbers clearly shows the surge in consumption during the Chinese New Year, consumer demand for innovative New Year traditions, and consumer confidence and expectations for the new year.
(Web editor: Tian Yi, Xian Jiangnan)