Shine Ventures has made its first seed investment.
is an angel investment firm for early-stage startups founded by co-founders Jess Hunichen and Emily Ward. Shine Talent Group, an influencer talent management agency, has partnered with MinHub, a business-to-business company that develops white-label products for intimate care, sexual health and well-being, intended for use at various life stages. We partnered.
Terms of the deal were not disclosed.
“We strongly believe in the vision and mission behind Minthub and are excited about their product’s ability to shine a light on overlooked health conditions,” said Hunichen, co-founder of Shine Ventures. ”.
The investment will be used to complete the men’s intimate care range and women’s sexual wellness wearable devices. The former targets biological conditions ranging from incontinence to severe conditions such as phimosis, and includes oils to replenish and repair dry foreskin and scrotum, as well as cleansers to improve skin conditions caused by incontinence. Masu. Wearable devices, on the other hand, are designed to help with anorgasmia. Menopause solutions are on track to be developed in 2025.
Beyond financial commitments, Shine Ventures’ services include influencer campaigns that generate conversation around these intimate care issues, brand strategy workshops, brand partnership and influencer strategy development, public relations advisory, and events and sponsorships. Also includes guidance.
“The key to our success is understanding consumer behavior and educating people about the often-neglected topic of sexual well-being. Education is key to reaching end users and promoting positive social change. The insight and strategic support that Shine Ventures provides Minthub will be critical to navigating and expanding the conversation around sexual well-being in a world where conversations about sexual well-being can be systematically biased and digitally censored.” said Dominic Karesos, CEO and co-founder of Minthub.
Shine Talent Group acquired Toronto-based influencer management company Fourth Floor Management in December 2020. In December 2022, Ward and Huunichen sold The BodCon, a virtual conference series they co-founded focused on body confidence, to e-commerce group Trafilea. Proceeds from the sale will be used as future investment funds.