RXBAR lives its No BS motto by showing Canadians that working on their fitness goals can lead to big rewards.
While some workouts are easy to get started with, resistance bands require a hard workout from the first stretch. So, to encourage fitness enthusiasts to actually “work” on their workouts, RXBAR is releasing a limited edition RXBand with hidden benefits.
When relaxed, the RXBand looks like any other resistance band. However, upon stretching, he will receive a code from each band that will win him one of three fitness prizes. Win a box of RXBAR Protein Bars, 1 of 10 $250 gift cards to Sport Chek, or the top prize: 1 Apple Watch Ultra 2.
Recognizing that countless Canadians set new goals each year with a focus on health and wellness, RXBAR aims to provide year-round fitness without the need for expensive equipment or expensive memberships or classes. We want to inspire you to achieve your goals. Resistance bands allow you to get out what you put in, which is both accessible and effective.
With RXBAR, winning is more than just delicious food. With RXBands, you can try simple and effective workouts and win twice by unlocking codes to win prizes.
To get your hands on the band, RXBAR partners with Canadian fitness stakeholders to distribute RXBands, introduce the brand to more fitness enthusiasts, and reward the community for achieving their goals.
“The RXBand is more than just a training device, it represents RXBAR’s commitment to helping Canadians reach their full potential,” said Nicole Gawen of Keranova Canada. “From helping you stay on track with your workouts to providing healthy, high-protein bars, we’re proud to help Canadians achieve their fitness goals, big and small.”
“When we thought about how many people set new fitness goals every January, we thought it was the perfect opportunity to bring RXBAR’s ‘No BS’ motto to life,” said Loretta Lau, Group Creative Director at Rethink. states. “We wanted to create a simple solution to help consumers navigate the plethora of fitness tips and tricks, and to help Canadians achieve their fitness goals in a way that gets rewarded for it. Because it’s worth celebrating.”
RXBAR Canada’s AOR, Rethink, led the campaign on strategy, creative and PR, with Starcom assisting with media.
Canadians can enter for a chance to win your very own RXBand and other fitness prizes by visiting Phil Mackenzie (@leansquad), Beverley Cheng (@beverleycheng) and Jose Lopez (@joselopez_fit) on Instagram can. The contest ends on February 12th. , 2024.