Rihanna’s Fenty Beauty is coming to India

Indian consumers have become darlings of international beauty brands. Rihanna has become the latest international celebrity to bring her own beauty brand to India, following her singer Selena Gomez.

The brand, called Fenty Beauty, will debut in the country on March 7 through fashion and beauty retailer Nykaa. During the initial launch phase, Nykaa will offer a lineup of Fenty Beauty’s best-selling products, including the iconic Pro Filter Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, and Gloss Bomb Universal Lip Luminizer.

Rihanna said in a press release about her debut in India: “Fenty Beauty was created to include people all over the world. We want more people to feel beautiful, accepted, and empowered, regardless of their ethnicity, culture, skin color, or style. It’s very exciting to expand into India.”

Rihanna, who was recently in Jamnagar (Gujarat) for Anant Ambani and Radhika Merchant’s pre-wedding celebrations, developed her brand in 2017 with a focus on inclusivity, which was a buzzword at the time.

“The brand’s ethos of diversity and inclusivity is a perfect fit for Nykaa’s mission to democratize beauty for every Indian,” said Ansit Nayar, Executive Director and CEO of Nykaa Beauty, in a press release. mentioned in.

Last year, Gomez’s line Rare Beauty was launched in India, reflecting the growing appetite of beauty shoppers there. According to market research firm Euromonitor International, India’s beauty market has grown from $12.3 billion in 2018 to $15.6 billion in 2022.

India is currently the world’s fourth largest beauty market in terms of revenue, according to data from Statista. the””Beauty market in 2023: a special state of fashionAccording to a report, global management consulting firm McKinsey predicted that India is likely to emerge as the new global hotspot for all things beauty. Localized Playbook.”