The celebrity-owned brand will debut on March 7th through Nykaa
Indian consumers have become darlings of international beauty brands. Rihanna has become the latest international celebrity to bring her own beauty brand to India, following her singer Selena Gomez.
The brand, called Fenty Beauty, will debut in the country on March 7 through fashion and beauty retailer Nykaa. During the initial launch phase, Nykaa will offer a lineup of Fenty Beauty’s best-selling products, including the iconic Pro Filter Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, and Gloss Bomb Universal Lip Luminizer.
Rihanna said in a press release about her debut in India: “Fenty Beauty was created to be accessible to people all over the world. Expanding into India is exciting because we want people to feel beautiful and accepted, regardless of their ethnicity, culture, skin color or style. Because the more people who feel empowered, the better.”
Rihanna, who was recently in Jamnagar (Gujarat) for Anant Ambani and Radhika Merchant’s pre-wedding celebrations, developed a beauty brand in 2017 that focused on inclusivity, which was a buzzword at the time. did.
Nykaa will initially offer a lineup of Fenty Beauty’s best-selling products, including the iconic Pro Filt’r Soft Matte Longwear Foundation and Gloss Bomb Universal Lip Luminizer.
“The brand’s ethos of diversity and inclusivity is a perfect fit for Nykaa’s mission to democratize beauty for every Indian,” said Ansit Nayar, Executive Director and CEO of Nykaa Beauty, in a press release. mentioned in.
Last year, Gomez’s line Rare Beauty was launched in India, reflecting the growing appetite of beauty shoppers there. According to market research firm Euromonitor International, India’s beauty market has grown from $12.3 billion in 2018 to $15.6 billion in 2022.
India is currently the world’s fourth largest beauty market in terms of revenue, according to data from Statista.among them Beauty market in 2023: a special state of fashion According to a report, global management consulting firm McKinsey has predicted that India is likely to emerge as a new global beauty hotspot. “…many brands will adjust their geographic strategies to this new world order, which will require a variety of localized strategies,” the magazine said.