The signature reds and pinks of the H&M Beauty line continue in the new line with a rich range of shades and colors of lipsticks in both satin and matte finishes. Satin Icon His lipsticks come in his 36 different shades, giving your lips a soft satin finish with intense pigmentation. Matte Lippie has a bright matte finish and comes in 18 different shades. Both lipsticks are vegan and infused with hyaluronic acid. To complement this range, a liquid lipstick called Mud Format and a lip liner Mark My His Lips will be launched, further enriching the lip range.
“I love this range’s high-quality pigmentation and rich formula, as well as the fact that it’s completely affordable and available to everyone. I love using the three variations to create unique lip colors. Ombre A lip pencil is indispensable when creating lipstick.
Raul Alejandre, H&M Beauty Global Makeup Artist
The campaign starts February 22nd in stores and on hm.com. The final campaign drop of H&M Beauty’s re-imagining will launch in fall 2024.
About Lip Drop
Satin icon, 12,99€
A moisturizing lipstick with intense color and a soft satin scent. Contains hyaluronic acid.
Matte lippie, 12,99€
A comfortable and hydrating matte lipstick with an intensely pigmented, bright matte finish. Contains hyaluronic acid.
Mad format, 5,99€
Unleash your inner confidence with Mad For Matte Liquid Lipstick. The highly pigmented, bold color glides on easily to give your lips a stunning velvety matte finish. Vegan products.
Mark My Lips, 5,99€
Our creamy lip pencil is enriched with nourishing shea butter for full coverage and comfort without flaking. Vegan products.
Lipstick packaging is designed to be refillable. Refills are expected to be available later this year.
About H&M Beauty
At H&M Beauty, everyone can join the ultimate beauty party to look and feel great. Here, we believe that beauty is fun. It gives you confidence in what makes you unique. We mean different things to different people, but our expertise and trending products are accessible to everyone.
Join the beauty party at hm.com/beauty and @hmbeauty
For more information or questions, please contact [email protected].