Changsha, China, March 1, 2024–(BUSINESS WIRE)–On the evening of February 3, a portion of the third season of China’s first cultural documentary “The Pride of Hunan Cuisine” about the cuisine and humanities of Hunan province was aired. I did. This culinary expression first appeared on the big screen in New York’s Times Square, attracting the attention of many passersby. This documentary was jointly produced by Hunan Satellite TV, Mango TV, a famous Chinese television network, and Hunan Bijiao Cultural Media Co., Ltd., a famous Chinese cultural media company. This video showcases the unique dialect and delicious cuisine of China’s Hunan province. A variety of Hunan dishes that embody the unique charm and cultural trust of “Chinese Hunan cuisine.”
Hunan cuisine, one of the eight major Chinese cuisines, was born over 2,300 years ago, and after thousands of years of development and inheritance, it has become one of the characteristics that represent the image of Hunan Province, China. However, globally, its popularity needs to catch up with Cantonese and Sichuan cuisine. In its first season, “The Pride of Hunan Cuisine” delves into the unique Hunan cuisine born from the region’s unique cultural background. This typical local cuisine documentary series, which explores the connotations and characteristics of the cuisine, was clearly mentioned and praised by People’s Daily. By its second season, “The Pride of Hunan Cuisine” has turned exploration and discovery into research, using exquisite flavors to delve into the roots of pioneering Hunan culinary culture. As the show progressed into its third season, it was once again innovated and upgraded, focusing on local cuisine from a global perspective. Through 12 episodes, we tell the story of the Hunan people who have crossed mountains and seas and continued to explore and advance globally, record the journey of Hunan cuisine beyond Hunan cuisine to the global market, and explore Hunan’s deep cultural heritage. We will introduce new cuisine to the world. Hunan culture business card.
The Pride of Hunan Cuisine Season 3 sparks heated debate and spreads the “Wind of Hunan” around the world.
In less than a century, China’s Hunan cuisine industry has developed rapidly, going from a non-existent market to entering the forefront, serving 34 provinces, municipalities and autonomous regions in China, and more than 100 locations around the world. It covers countries and regions and shows tremendous vitality. and strong competitiveness. From the first and second seasons, which reflected Hunan cuisine and local customs through food, to the third season, which focused on local cuisine with a global perspective, “The Pride of Hunan Cuisine” is a showcase of Hunan cuisine in China. We have been closely tracking the pace of development. For each season. It shows off a fresh look every season, arousing people’s strong interest in Hunan cuisine.
Since its first season, “The Pride of Hunan Cuisine” has been simultaneously broadcast on famous TV stations around the world, including CCTV, Singapore’s StarHub TV, Hong Kong’s TVB Jade, and Macau’s Cable TV, and has attracted wide attention. By the time the third season of “The Pride of Hunan Cuisine” aired, the main topic of the show on Weibo had earned him more than 330 million views, and the topic about Douyin had earned him more than 120 million views. It has been viewed more than once. Also, the third season of this show has repeatedly won the top spot in the documentary list of Weibo variety show influence list, accumulating 226 trending topics across Chinese social media platforms in one season, Mango TV had him over 20 million views in one season. The program is extremely popular among the people, and the topics of “Hunan cuisine,” “Hunan flavors,” and “Hunan spirit” have become hot topics, sparking a new enthusiasm for Hunan cuisine on a global scale.
Pride of Hunan Cuisine, which speaks with confidence from small to large dishes, Season 3 depicts a new legend of Hunan cuisine that is making waves.
As globalization deepens, food documentaries have become an indispensable medium for China’s external communication and exchange through unique expressions such as food culture symbols, sounds, images, and storytelling. The third season of “The Pride of Hunan Cuisine” integrates Hunan’s culture and values into a realistic and moving story, naturally winning the emotional recognition of the public. In episode 7, a mother from Hunan travels thousands of miles to Xiji Village in Xinjiang, China’s westernmost region, to open a Hunan restaurant for the love of her daughter. She brought a taste of her daughter’s childhood memories, and a taste of her home, to Nishiyoshi Village. Meanwhile, the program delves deep into the origins of Hunan cuisine and Hunan culture through exploration and discovery, shows the spirit of Hunan people through unique character stories, and interprets the “new” essence of Hunan cuisine. In episode 11, the Hunan cuisine chef concentrates on researching the “secret recipe for Hunan spiciness”, skillfully combining five types of chili peppers to create a harmony of multiple flavors, and creating the unique “fish head flavor with fish head”. Opens a new door to the taste of. chopped chili. ”
Additionally, the show looks to the wider world, letting viewers feel the vibrancy of Hunan cuisine in the context of globalization through realistic and vivid stories and a global perspective. In Los Angeles, America, Hunanese who have left their hometown for many years remain loyal to Hunan’s nature and stubbornly preserve the authentic taste of Hunan cuisine from across the ocean. In Yokohama, Japan, Hunanese driven by a passion for the flavors of their homeland have opened a Hunanese restaurant, filling the exotic city with the scent of homeland. For 30 years, the long-established Hunan restaurant in Auckland, New Zealand has been enticing the taste buds of a variety of ethnic groups with its roots in a distinct local culture. Also in Spain, Türkiye, Malaysia, etc. The third season of “The Pride of Hunan Cuisine” continues to portray the spread of Hunan cuisine around the world, and tells the story of the diverse Hunan cuisine legends of Hunanese from all over the world.
In conclusion, “The Pride of Hunan Cuisine” cooperates with Hunan Satellite TV and Mango TV, and through multi-platform publicity and promotion, takes advantage of the three-season series production to highlight the historical opportunities and transformations facing Hunan cuisine. Truly introduced. This program has become a new model for promoting China’s Hunan cuisine culture internationally, demonstrating the strong trust and deep foundation that Hunan culture has given to the Hunan cuisine industry. In the future, “Pride of Hunan Cuisine” will continue to adhere to the attitude of cultural trust, lead the spread of Hunan cuisine and Hunan culture, support Hunan cuisine to shine in a new light, and promote Hunan cuisine culture and the vitality of humanity. I will draw what it looks like. Emotions in global dissemination.
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