Planity, a Parisian SaaS platform providing booking services to the beauty industry, has confirmed raising $50 million in a Series C funding round. This new capital will fuel recruitment efforts, allowing the company to nearly double its workforce and advance its pan-European expansion plans.
Since 2017, Planity has now raised over $100 million in funding.
The funding round, led by InfraVia Capital Partners and with participation from existing shareholders Crédit Mutuel Innovation, Revaia and Bpifrance Digital Venture, will see Planity add 300 new staff to its roster, as well as We can strengthen our position in Belgium. The company has experienced significant growth over the past 18 months.
“After securing a leadership position in France and rapidly establishing a significant presence in the German and Belgian markets, we will strive to replicate our domestic success there.” – Planity CEO and co-founder Antoine Puymirat
Additionally, in addition to new staff, Planity says it plans to invest in AI-powered technology primarily targeted at call management and appointment booking, as well as implementing mobile payment processing options.
The company says more than 10 million hair and beauty appointments are made each month at approximately 40,000 properties through the platform, with ARR of $40 million in 2023. On the client side, Planity reports that salon partners can see up to 16 reservations. From the start of activation he percentage increase in sales within one year.
Beauty service booking platforms may not be the first thing that comes to mind when you talk about technology, but Tech.eu spoke to Morgan Kessous, a Revaia partner and Series B round lead at Planity, to find out more. He said something like this.
While there have been several initiatives and significant funding to digitize the beauty market in recent years, Planity was the first to design a platform that provides a 360-degree view of the needs of local businesses.
Rather than focusing solely on end-user acquisition, Planity has built both its business model and product around the vision of becoming the everyday operating system for beauty professionals, and currently offers booking, payment, This covers things like inventory management.
Since our investment in 2021, Planity has gone from strength to strength, growing 4x in this period. The company is now in a very good position to extend its French leadership to several European countries, starting with a strong response in Germany and Belgium.
Lead image: Antoine Puymirat, co-founder of Planity. Photo: No credit.