
Provided by HERA
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BLACKPINK’s Jennie gets new makeup essentials and a phone rings on the bathroom counter. As the global brand ambassador for K-Beauty brand HERA, the K-Pop singer is turning heads with the beauty brand’s latest campaign, “Rouge Classy.” Her distinctive feature is the red lipstick that makes her eyes pucker.
Jenny has been a long-time fan of the beauty brand, even before she began her ambassadorship in 2019. The classic lipstick shades she has used include her latest “Soul Red” shade and another of her personal favorites, Mauve She Chic.
The campaign is all about lips, and the “How You Like That” singer can be seen sporting a bold red lip in the accompanying photos and video. According to an official press statement, the Rouge Her Classy Her campaign also aims to embody the “essence of soul” across her eight new lipstick shades available.

Hera x Jenny
Provided by HERA
Previously, the brand wasn’t available for purchase in the U.S., but as of Thursday (February 29), you can officially purchase this lipstick, along with other makeup tools for beginners, on Amazon.
Each lipstick costs $45. This is the perfect thoughtful gift for beauty enthusiasts, fans who want to stock up on collectible BLACKPINK merchandise, or music fans.
Keep reading to shop the Jenny-approved lipstick shades below.

Amazon
HERA Soul Red Lipstick
Red lipstick never goes out of style. This Hella Her Lipstick aims to give you the bold vibrancy of a red lip without leaving your lips dry and flaky. Each application glides seamlessly on the lips and lasts up to 12 hours for all-day wear.

Amazon
HERA Mauve Chic Lipstick
Looking for a more delicate look? This mauve lipstick not only by Jenny offers a softer pink shade that is meant to nourish and not dry out your lips, but also to make your lips look softer. I use a cream finish that I love.
You can watch the official campaign video for Hera’s Rouge Classy campaign below.
For more product recommendations, check out our roundup of the best press-on nails, powder foundations, and refillable lipsticks.
