Mountain Culture Brewing Company, the Blue Mountains brewery that topped the recent GABS Hottest 100 list, has launched its new Australian Pale Lager by literally launching its beer 1000 meters into the air and then parachuting it down to earth. celebrated the release of. Eskey.
The campaign follows a series of marketing videos released a few weeks ago that showed founders DJ and Harriet McCready and their team consulting with NASA Operations Manager Maxim King about the launch. It was launched yesterday via Instagram.
Previous videos depicted the conceptualization of the Beer rocket to launch into the stratosphere and discussions with the NSW Rocket Association and NASA about the project.
Eighteen months in the making, the beer is brewed using pure Blue Mountains water and carefully selected Australian raw materials, resulting in a refreshing, easy-drinking lager that is now at the heart of mountain culture. It has joined the ranks of products.
Mountain Culture co-founder and brewmaster DJ McCready expressed his excitement about the launch of the special beer: “It’s no secret that our brewing team’s favorite beer is a lager. We set out 18 months ago to brew something special to match our core product. We combine raw materials, state-of-the-art breweries and traditional brewing techniques with advanced technology to deliver the right balance and the most refreshing and refreshing lager. I call it beer.”
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