Shiseido acquires Dr. Dennis Gross and realizes the “medicalization” of beauty
Shiseido’s decision to add cosmetics brand Dr. Dennis Gross to its portfolio may have been influenced by the increasing “medicalization” of beauty, one analyst said.
According to Mintel, the medicalization of beauty refers to the growing demand for evidence behind claims and the creation of value through ingredient-driven products.
The result is a focus on ingredient quality and proven effectiveness of products, while leveraging technology to simplify your routine.
Why TikTok is the go-to space for navigating the saturated beauty market
The dynamic landscape of social media platform TikTok is helping beauty brands discover and capitalize on micro-trends while connecting with niche audiences on a global level, according to one beauty manufacturer.
talk to Cosmetic Design-AsiaPatrick Leung, Vice President of Global Cosmetics Group, explained how TikTok has revolutionized the beauty industry.
He pointed out that the fast-paced environment accelerated trend cycles, which created a never-ending stream of new microtrends.
Laneige brings ‘commitment to the skin’ to its best-selling water bank series
K-beauty brand Laneige has launched three new versions of its best-selling water bank cream. The company hopes the series will be more inclusive.
These were developed with the aim of providing consumers with more options that can meet their unique skin needs and concerns.
A brand official said. Cosmetic Design-AsiaLaneige’s goal was to bring ‘skinclusivity’ to its popular range of products, addressing the skin concerns of all consumers, regardless of race or gender.
A new fragrance format that promotes sustainability and product performance
Expectations for sustainable, ethical and innovative products are driving the development of new fragrance formats that not only align with these values, but also provide an enhanced product experience.
This evolution of expectations has been particularly driven by younger consumers, especially Gen Z.
“Globally, I think there is a philosophical shift taking place as people reshape their relationship with nature and consumption. Generation Z in particular is leading the way, demanding ethical and sustainable natural ingredients, and We are taking a stand against plastic waste.”Guy Vincent, chief executive of Australian company Dachan Sandalwood Oils, said:
Stem cell skin care company eyes expansion into Asia as interest in health and regenerative medicine grows
A US-based skin care company that uses “ethically derived” human stem cells in its skin cells is aiming to expand in Asia after activity in the Middle East “exceeded expectations.”
talk to Cosmetic Design-AsiaFounder and CEO John Ayleworth said the company’s expansion into the Middle East “Great success“to this point.
“It completely exceeded my expectations. We are inspired by our early successes in the Middle East. Based on our success in the Middle East, we thought we might be able to take on the challenge of distribution in Asia. ”