Miu Miu collaborates with Coty and launched the beauty brand’s first fragrance in 2015.
“We are delighted to announce this partnership with a unique and leading beauty player like L’Oréal. This new chapter will continue the brand’s growth and further expand Miu Miu’s potential in this category. It helps us get the most out of it,” said Miu Miu CEO Benedetta Petruzzo.
According to Coty and Prada, the partnership signals a new era in interpreting the beauty dimension of the brand.
The first fragrance under L’Oréal is expected to be released in 2025. The agreement is subject to customary regulatory approvals, as required, L’Oréal said.
“Over the past few years, we have succeeded in establishing a very strong partnership with the team at Prada. We now welcome Miu Miu and together we will unleash its extraordinary potential in beauty. We are excited. Miu Miu perfectly complements L’Oréal Luxe’s portfolio of iconic brands and strengthens our global leadership in fragrances, with a unique positioning backed by limitless creativity and experimentation. ” said Cyril Chapuis, President of L’Oréal Luxe.
Additional Resources
L’Oréal’s sales will exceed $44 billion in 2023