If you’ve ever dreamed of a luxurious scent like Miu Miu’s runway show, you’re in luck. Because the brand just announced a long-term worldwide licensing agreement with L’Oréal Group to create luxury beauty products. First on the agenda are fragrances scheduled to be released in 2025.
The announcement follows the successful collaboration between L’Oréal and Prada, saying: “Over the past few years, we have managed to establish a very strong partnership with the team at Prada. We are thrilled to welcome Miu Miu and to work together to unlock her extraordinary potential in beauty,” said Cyrille Chapuis, president of L’Oréal Luxe, in a statement. “With its unique positioning driven by limitless creativity and experimentation, Miu Miu perfectly complements L’Oréal Luxe’s portfolio of iconic brands and strengthens our global leadership in fragrance.”
Miu Miu will be joining the L’Oréal Luxe division specifically for this new beauty venture. This new chapter will help sustain the brand’s growth and further maximize Miu Miu’s potential in this category,” Miu Miu CEO Benedetta Petruzzo said in a press release.
For more luxury beauty, check out our article on Barneys New York’s beauty launch.