We all get tired of trend cycles, but if you've ever walked into a multi-brand beauty megastore, you've probably left feeling light-headed.
With so much on offer, it can be difficult to know where to start.
So imagine the challenge for the purchasing and trend forecasting team at MECCA, one of the beauty retailers that always seems to be one step ahead.
The secret is that these key players have the founders of some of the world's biggest beauty brands on their speed dial, including Drunk Elephant, NARS, Charlotte Tilbury and Augustine Bader. This is a hotline to his pipeline of innovations developing the next big thing in the beauty industry. They know what's going on months, even years, from the products on the crowded shelves in the store. We don't necessarily know which launches will sell out, but it's good to know that they have a pretty good idea.
The company also has a team dedicated to scouting new brands around the world, looking for brands that can offer shoppers something unique.
As such, they're perfectly positioned to share some of the trends that are likely to influence the beauty products we buy, wear, and share this year.
Looking ahead, Mecca's team shared what they're choosing to achieve big beauty success this year.
MECCA trend forecast for 2024
compensate
modern makeup – For time-poor beauty enthusiasts, multi-purpose products that require fewer tools are perfect. Think blending rainbow eyeshadow with your fingers, smearing cream blush with your fingers, and pressing in skin tint with your hands. And she's not the only TikToker to use her hands to apply makeup. The brand founders of Violette_FR and Westman Atelier are all about casual, time-saving, on-the-go ways to apply makeup.
Makeup is back but matte – Colors, contours, experiments. Full makeup is back, but the days of the super shiny, glassy look are starting to end. From the 'cloud make-up' trend (coined by Dominic Skinner, make-up artistry director at MAC Cosmetics UK) to his 90s and early 2000s fashion and make-up resurgence (*Enter Yakuza's Wife's Aesthetics*), more matte and satin finishes are making a comeback in makeup. Imagine a 2010s super matte moment with his 2020s super dewy look. This is the best of both worlds.
skin
The skin is there – and it's simple: Real Skin needs Facetime now more than ever. This moment is a moment to peel it back and celebrate your real skin and real face, but with a simple routine that's bespoke and made for you. The days of 10-step K-Beauty routines are coming to an end. We've slathered countless products onto our skin, mixed ingredients together to play chemist, and overdosed on active ingredients. On top of that, we are busy and life is expensive, so now we want less effort and more results. The idea that “less is more” has never been more important as we seek out products designed to perform multiple functions and simplify our beauty routines.
Science Fluence Skin Care: The rise of science fluence skin care has brought a new level of credibility and trust to the beauty industry. Expert-backed brands like Augustine Bader, Dr. Dennis Gross Skincare, and Dr. Barbara Sturm play a central role, and are backed by clinical trials and scientific studies to validate their product claims. Emphasis is placed on These brands prioritize transparency and expertise from dermatologists, scientists, and skin care experts. They aim to revolutionize the way you approach skincare by bringing science to the forefront.
Microbiome goes mainstream The skin barrier is receiving more attention than ever and is the answer to modern skin concerns. Just as “gut health” had its moment, we're also now paying attention to the facial microbiome. Barrier protection is taking the new beauty field by storm with brands like Cultured, Arise of Skin, and KORRES offering prebiotics, probiotics, fermented cleansers, serums, mists, and more that target the skin's microbial roots. Masu. We also predict that this is not just a trend, but the beginning of a movement. It's not going away anytime soon.
scent
New, niche: Reimagined as a new-age art form, this indie fragrance space is more inclusive, more accessible, less gender rigid, and a new way to express yourself through scent and own wearable art pieces. provides an interesting method.
Fragrance wardrobe and personalization – The fragrance industry is witnessing a growing trend towards fragrance wardrobes where consumers move away from signature fragrances and instead create unique, bespoke collections of scents to suit their daily moods and personalities. I am. In addition, Fragrance His Wardrobe allows consumers to combine multiple fragrances to create personalized and complex scent profiles, allowing them to express themselves creatively by layering scents. Masu. In recent years, brands have capitalized on this trend by offering collections designed with fragrance wardrobe sets, services and combinations.
hair
Scalp health – After years of showering our facial skin with active ingredients in results-oriented creams, serums, peels, and scrubs, our scalp is finally getting the attention it deserves. In recent years, head and scalp care has received a lot of attention in the beauty industry, and more and more consumers are becoming aware of the importance of keeping their scalp healthy. Products aimed specifically at scalp care, such as scalp scrubs, scalp treatments, and hair masks, are rapidly gaining popularity. These products aim to nourish the scalp to remove buildup, reduce dandruff, and promote healthy hair growth.
head care – With modern skin care regimens, an economic focus on home hair habits, and increased hair loss due to COVID-19 and poor diet, hair routines can move beyond grocery-bought conditioners to promote healthier growth. , repeated for increased shine and manageability. , balances oil and exfoliation. Brands like Arkive, Ceremonia, and Necessaire are leading the way here, focusing on beautifully scented products and mental health. A healthy head is a healthy mind.
body
Everything Shower – “Everything shower” refers to a shower trend that goes beyond basic cleansing and incorporates a variety of self-care habits. It is becoming increasingly popular with those looking to enhance their shower routine and create a more luxurious and luxurious experience. During an everything shower, people incorporate various self-care practices such as exfoliating, shaving, deep conditioning hair treatments, and using luxury cleansers and body scrubs.The “clean girl” aesthetic took “#showertok” and “#nighttimeroutine” to a whole new level, with the latter hashtag garnering 14.4 billion views on TikTok.It's no longer just about cleanliness, it's also about nurturing the body and mind, creating moments of self-care and rejuvenation.