licensing international The Sports & Fitness Industry Association and the Sports & Fitness Industry Association are preparing for the second Sports Licensing Summit to be held on March 6th. This is the first time the event has been held in New York since last year when it was held in Las Vegas prior to the Sports Licensing and Tailgate Show. .
DeMaurice “De” Smith, former executive director of the National Football League Players Association (NFLPA), will be the event’s keynote speaker. Through his work with the NFLPA, Smith brings insight and seasoned insight into the sports industry, navigating evolving trends and delivering best-in-class licensing programs.
Additional speakers include Amazon, Athletes Unlimited, Be Well Brands, The Brand Liaison, NBA, NFL, Octagon, Octane5, OneTeam Partners, Overtime, SFIA, Snapchat, Stoney Clover Lane, University of Southern California, United States Soccer Federation, WNBA Includes experts. .
This year’s event agenda covers several key areas of focus for the category going forward, including women’s sports, name image authenticity, and protection against counterfeiting.
Agenda summary:
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The future is female: Opportunities in women’s sport
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importance of defense
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Eliminating off-field fan engagement
“Sports licensing is a unique category where passion meets commerce and loyalty drives innovation,” said Maura Regan, president of Licensing International. “The 2024 Sports Licensing Summit will bring together thought leaders from across the industry to consider key strategies that continue to expand the world of sports into entertainment, fashion, lifestyle and location-based entertainment. This Space Our focus on the world of sports is critical as it drives cultural resonance and unparalleled fan engagement.”
Licensing International would like to thank our sponsors Octane5 and NFLPA for making the event possible.
For more information about this year’s event, visit Licensinginternational.org/sports-licensing-summit-2024.