In an environment of untested trends, “instant fixes,” and overwhelming noise, KraveBeauty is hitting the reset button. It focuses on simplicity and science, focusing on specific solve the problem.
Spearheaded by skincare enthusiast and YouTube OG Liah Yoo, KraveBeauty was built with a “less is more” approach. In 2017, Leah was exhausting herself (and her skin) in searching for miracle products to solve her skin concerns. It has become clear that information overload, full of brands, tips, and endless anecdotes, has conditioned us to care more about skin care than the skin itself.
Built by a team of true beauty consumers, our simple approach has resulted in a small, focused product collection with fewer steps, less waste, and less impact on the planet. Our partnership with Cult Beauty is a big step in making “less is more” the new standard and ethically addressing common skin concerns without harming (or replacing) natural ecosystems. Leanne Finlayson, Senior Buyer at Cult Beauty, comments:
“With a mission to help you slow down, cut out the noise, and put your skin’s needs first in your skin care journey, KraveBeauty creates smart products that work with your skin, not against it. With a carefully selected assortment of simple basics to nourish your microbiome, KraveBeauty puts people and the planet at the forefront of every decision, making it the perfect partner for Cult Beauty.”
Here are some must-haves from KraveBeauty to nourish your skin with what it needs.
Great Barrier Relief (£28)
A creamy, nourishing serum, this skin-protecting formula soothes signs of sensitivity caused by damage to the skin barrier. Enriched with a blend of conditioning oils, it visibly soothes redness and balances active ingredients to eliminate breakouts.
Oat So Simple Water Cream (£28)
A simple, lightweight moisturizer, this cream feels like a gentle hydrator for dry skin. Its water-like texture cools sensitive areas, while oat extract protects against irritants and provides soothing relief to sensitive areas. Plus, the no-fluff formula contains less than 10 ingredients, making it versatile enough for any skin type and routine.
Matcha Hemp Hydrating Cleanser (£16)
A gentle jelly-like cleanser, this face wash moisturizes while removing dirt and cleanses without stripping the skin. In addition to coconut-based surfactants, it’s loaded with essential antioxidants to continue nourishing your skin and supporting your skin’s barrier even after you wash it off.
Make-up touch-up (£25)
Make cleansing fun and easy with this unique jelly oil cleanser. Makeup Re-Wined uses grapeseed oil to gently remove makeup, sunscreen, and impurities, and a combination of sunflower seed oil and vitamin E to keep skin hydrated.
KraveBeauty is available exclusively from Cult Beauty here.