Circular economy consulting and training company launches Circul’Rwith support from sustainable development consulting firm I don’t need a road (WDNR) and Citeo Reuse Fund support; Cosmetics and Renprowa Union (Cosmetics and Reuse Coalition) aims to launch a pilot deposit scheme at the point of sale for skincare product packaging by the end of 2024.
”In France, deposit models for cosmetics remain largely unexplored, if not non-existent. Our ambition is to develop it.” Said Jules Coignard, Co-founder of Circul’R. With this in mind, establishing a federation makes it possible to pool flows and achieve significant cost savings.
according to Arnaud Lancelot, Director of Reinvention at WDNR and Founder of Cozie, a skincare brand that launched in May 2023 after pioneering point-of-sale refill solutions. ”This experience has allowed us to share valuable lessons with coalition participants, particularly on aspects such as product and packaging selection, efficient supply chain management for bottle recovery, and the technical skills required for cleaning and traceability processes. can.”
Deposit package scheme focusing on skin care
Tightening regulatory constraints (French AGEC law and the draft regulation on packaging and packaging waste expected at European level in 2025) and changing consumption practices (88% of French consumers are already In the context of testing practices (with 94% saying they are ready to switch to reusing shampoo bottles), the cosmetics industry needs to innovate and collaborate to reduce packaging waste generation. We sought.
Eight dermocosmetics brands – Mustela (Laboratoires Expanscience), Garancia, La Rosée, Bioderma (NAOS), A-Derma, Ducray, Eluday, Klorane (Laboratoires Pierre Fabre) – will test in-store refill systems from June 2023. going. The campaign covers 15 types of hygiene products, including shower gels, shampoos, and micellar water. With the help of (Re)Set, a consulting firm specializing in economic and environmental transitions, Pharma Recharge ConsortiumNow, consumers have to wash the glass bottles themselves.
“The goal of the Cosmetics and Reuse Coalition is to further promote systems around skin care products that have more stringent microbiological requirements.” explains Arnaud Lancelot. With this new system, already used packaging is collected at the point of sale, sent to a specialized cleaning center and then thoroughly cleaned before being redirected to the brand and refilled at the factory just like unused packaging. Masu. This system does not require special furniture to be installed at the time of sale.
“This project has some uncertainties. Especially when it comes to resistance to different packaging solutions and washing cycles for decorative items. Forming a federation makes it possible to pool risks and increase volumes to make collection and cleaning operations economically viable.” continued Arnaud Lancelot. The founding members are also inviting other brands who may be interested to join the coalition.
In the first step, best-selling products as well as glass and PET jars and bottles are prioritized in order to produce maximum volumes. Even with Arnaud Lancelot, the specific terms of the deposit scheme have not yet been determined. ”Depositing money is clearly a powerful incentive tool.”