The brand reaches a product milestone and usher in a new era of confidence through its powerful ‘Let’s Face It’ campaign.
new york
,
January 31, 2024
/PRNewswire/ —
laura geller beauty
The company, a pioneer in the makeup industry known for its artisan baked makeup specially formulated for mature skin, is celebrating 20 years of its best-selling and cult-favorite products.
Baked Balance and Bright Ten Color Correction Foundation.
With over 7 million units sold and countless beauty awards, this product is the first makeup product to…
National Rosacea Society (NRS)
Receipt seal. According to the NRS, rosacea affects more than 16 million Americans and usually begins at age 30. He is the founder and a leading expert in the beauty industry.
Laura Geller
“Our commitment to creating makeup that is not only beautiful but also beneficial for mature skin has been at the heart of our brand since its inception. As we age, skin becomes more sensitive, drier, and irritated. We want older generations to know that we hear them and provide them with products they feel comfortable wearing.”
Baked Balance and Brighten Color Correcting Foundation is a marbled formula that provides a weightless, creamy finish that automatically adjusts to your skin tone and is enriched with hydrating antioxidants, Centella Centella and white tea extracts. Masu. In addition to the NRS Seal, Baked Balance-n-Brighten Color Correcting Foundation is also dermatologist-approved and is the first foundation to be awarded the NRS Seal of Approval.
National Psoriasis Foundation
the perfect product for adults with sensitive skin.
To commemorate this important milestone, Laura Geller Beauty
‘
let’s face it
‘
A campaign that includes a set of content that is leveraged across a brand’s social channels and digital platforms. “Let’s Face It” is a call to action, challenging and supporting women over 40 who believe that makeup alone no longer does the trick.
Laura Geller
is the solution. The campaign features mature models and empowers women over 40 to embrace aging and the mature skin that comes with it, with biased copy such as “That heavy foundation is making your wrinkles worse.” I am. Old skin deserves better.
“‘Let’s Face It’ is a recognition that as we age, we have to change our beauty habits,” Geller says. “We want to inspire confidence and joy in everyone, especially those who love beauty but are often overlooked when it comes to brands. Beauty is ageless, but the products you use Age matters. We’re here to provide that and support the community along the way. ”
The “Let’s Face It” campaign is currently live on the brand’s website.
www.LauraGeller.com
. Laura Geller Beauty products, including the best-selling Baked Balance-n-Brighten Color Correcting Foundation, are available at QVC, LauraGeller.com, Amazon, and select other retailers.
Media Contact:
Alison Broad Marketing + Communications
[email protected]
About Laura Geller’s beauty:
new york
base makeup artist
Laura Geller
launched her eponymous brand in 1997 with a mission to demystify everyday makeup and create innovative products that bring joy to beauty. The brand is a pioneer in artisanal baked-she makeup, offering superior coverage and finish for all skin types, and is the first to market its best-selling Spackle She-She Primer Makeup Her Primer with its collection. I did. The brand’s foolproof makeup is well-known for its amazing ability to flatter mature skin, which is why Laura Her Geller Beauty features her 40+ in her 2021 ads. We have only featured women. Laura Geller Beauty products are available on her QVC. LauraGeller.com, Amazon and other select retailers.
View original content to download multimedia: https://www.prnewswire.com/news-releases/laura-geller-beauty-foundation-celebrates-20-years-with-new-accolades- and-campaign-302049369.html
Source: Laura Geller Beauty