With over 7 million units sold, this award-winning product has now been awarded the National Rosacea Society (NRS) Seal of Approval. According to the NRS, rosacea affects more than 16 million Americans and usually begins at age 30.
“Our commitment to creating makeup that is not only beautiful but beneficial for mature skin has been at the heart of our brand since its inception,” said Geller. We want the older generation to know that we hear them and provide them with products they feel comfortable wearing. ”
Baked Balance and Brighten Color Correcting Foundation is a marbled formula that provides a weightless, creamy finish that automatically adjusts to your skin tone and is enriched with hydrating antioxidants, Centella Centella and white tea extracts. Masu. In addition to the NRS Seal, Baked Balance-n-Brighten Color Correcting Foundation is also dermatologist-approved.
“Let’s face it” campaign
To commemorate this milestone, Laura Geller Beauty launched the “Let’s Face It” campaign, which includes a series of content leveraged across the brand’s social channels and digital platforms. “Let’s Face It” features mature models and biased copy such as “That heavy foundation is making your wrinkles worse,” and women over 40 are dealing with aging and the maturing skin that comes with it. Gives you the power to accept.
“‘Let’s Face It’ represents the recognition that as we age, we have to change our beauty habits. We all love beauty, especially beauty, but when it comes to beauty, it’s often overlooked. I want to give confidence and joy to people who feel that way,” Geller said. brand. Age doesn’t matter when it comes to beauty, but age doesn’t matter when it comes to the products you use. We’re here to provide that and support our community. ”
The ‘Let’s Face It’ campaign is currently live on the brand’s website. Laura Geller Beauty products, including the best-selling Baked Balance-n-Brighten Color Correcting Foundation, are available at QVC, LauraGeller.com, Amazon and select other retailers.