LAFC has agreed to a new multi-year partnership with Planet Fitness franchisees in the Los Angeles area. Franchisor Planet Fitness has more members than any other fitness brand, with more than 2,500 locations systemwide and one of the largest and fastest growing with over 18 million members. We are a fitness center franchisor and operator. Planet Fitness’ mission is to improve people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment called the Judgment Free Zone®. Planet Fitness will serve as his LAFC’s official fitness club.
“Working with Planet Fitness locations in the Los Angeles area to support fans on their health and wellness journeys is an exciting addition to our commitment to being LA’s Force For Good,” said LAFC Co-President and Chief Business Officer Larry Friedman. It is completely consistent with our mission.” “Planet Fitness is committed to providing accessible fitness in a supportive and inclusive environment, and we look forward to collaborating with them on exciting initiatives that impact our community.” Masu.”
As part of the new partnership, Planet Fitness will join Stater Brothers as an associate partner for LAFC youth camps and clinics starting this spring. Planet Fitness will also receive custom digital content and prominent in-stadium branding at BMO Stadium.
“We are excited to align our values with LAFC and create a shared experience for fans in the growing LA market with over 90 Planet Fitness locations. This partnership comes as interest in soccer continues. This will allow us to carry both brands throughout the Los Angeles market while delivering our message of judgment free to LAFC fans.”
To kick off the new partnership, LAFC fans can visit any of the more than 90 Planet Fitness locations in the LA area and get just $1 off.
About Planet Fitness
Founded in 1992 in Dover, New Hampshire, Planet Fitness is one of the world’s largest and fastest-growing fitness center franchisors and operators by membership and locations. As of December 31, 2023, Planet Fitness had approximately 18.7 million members and 2,575 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Our mission is to improve people’s lives by providing a quality fitness experience in a welcoming, non-intimidating environment called the Judgment Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent businessmen and women.