The E1 World Championship has announced ITV as its newest television partner for its inaugural season.
The world’s first all-electric raceboat championship also announced a deal with CBS Sports Network for the American market.
ITV will broadcast the match on ITV4 and ITVX, with the first race starting in Jeddah on February 2nd and 3rd.
ITV Assistant Commissioner for Sport Richard Botchway said: “ITVX and ITV4 are thrilled to announce the deal to showcase the excitement of E1, the world’s first all-electric raceboat championship.”
Additionally, in the US and UK markets, YouTube will live stream the race from E1’s official channel to a global audience.
The deal follows the recent announcement that E1 World Championship will partner with Aurora Media Worldwide to broadcast globally to a cumulative global audience of more than 500 million viewers, covering more than 22 hours of time zones. Thing.
E1 uses cutting-edge technology and graphics to bring new experiences to sports and entertainment fans around the world.
Rupert Hunter, Chief Commercial Officer of the UIM E1 World Championship, said: “We are proud to be able to deliver a world-class event that brings two of the world’s broadcasting heavyweights and E1 to audiences in the UK and North America. These broadcast deals are of great strategic importance to E1 and CBS We believe Sport and ITV are perfectly placed to dramatically deliver our World Championship racing proposition.”