From smart speakers to TVs, doorbells, and thermostats, our homes are more connected than ever before. We live in the era of the Internet of Things, where everyday devices exchange data with each other over wired or wireless networks.
Smart watches, Amazon Alexa, intelligent heating, remote-controlled home appliances, the list goes on, and with increased connectivity comes increased risk. Millions of smart devices are connected to private Wi-Fi, often without proper security in place, leaving home networks vulnerable to cyberattacks.
Working hard behind the scenes to protect hundreds of millions of devices in homes and businesses around the world is cyber security expert Sivan Rauscher, a former officer in Israel’s elite 8200 Military Intelligence Cyber Unit. .
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Sivan is the founder of SAM Seamless Network, an Israeli startup that secures all smart devices connected to a network by providing a software solution that runs as a service on routers.
SAM simultaneously protects approximately 7 million unmanaged networks and 500 million connected devices worldwide. Tens of thousands of them are in the UK. Clients around the world include leading telecommunications and network providers Verizon, Orange, Telenet and Bezeq, and at the time of writing SAM also works with other leading telecommunications operators in the UK, Netherlands and Latin America .
Sivan Rauscher is co-founder of SAM Seamless Network
Sivan says jewish news: “The average US household has about 22 connected devices and Europe has about 15 connected devices, resulting in about 12 attacks per day per household, from ransomware to DDoS (distributed denial of service). attacks are occurring.
“With so many devices connected on the same network and going through the same router, it’s easy to move between them. The more devices connected, the greater the threat of a security breach. Masu.”
The use of smart devices has exploded, in part accelerated by the pandemic. According to the report, the number of IoT devices around the world is expected to nearly double from 15.1 billion in 2020 to more than 29 billion in 2030, with the market for internet-connected devices expected to grow within a decade. Experts say it’s worth more than $4 trillion.
“Today, you can’t do anything without WiFi. We want to protect the public with so many connected devices. We feel a heavy burden on our shoulders to ensure the security of our customers. We must always be two steps ahead.”
SAM Seamless Network protects 500 million connected devices at any time around the world, including the UK
Last year, European Union negotiators agreed on a new cybersecurity law to protect the Internet of Things (IoT). The Cyber Resilience Act (CRA) is Europe’s attempt to stop the insecure digital devices increasingly taking over homes and workplaces from unleashing cyber threats. enacted a landmark law requiring minimum security standards for smart devices connected to the United States. device.
Sivan said that while this recent regulation represents an important step forward, “it is essential to recognize the deep-rooted challenges.” Over time, consumers may neglect to apply software updates to their gadgets when updates are available.
“This challenge is further exacerbated by the persistent problem of slow detection-to-patch processes by firmware vendors, exposing devices to evolving threats. Additionally, online, especially global marketplaces such as AliExpress Devices purchased from Place may not be compliant with existing regulations, exposing consumers to potential vulnerabilities, and SAM’s solutions provide continuous protection against such threats from the gateway. We address these challenges by delivering directly to our users to ensure their digital well-being.”
Sivan co-founded SAM six years ago. She previously oversaw product management at Comsec Global and worked in high-level strategic consulting in both Israel and Europe. Prior to joining Comsec, she served as Chief of Staff of ISNU’s Cyber Division, where she was responsible for the management and planning of Cyber Security operations.
The company’s remotely operated software can be applied to any system and works automatically through a user’s router or service provided by their internet provider. SAM identifies all the devices someone has on your network and protects them.
With offices in Tel Aviv and New York, SAM has grown to a team of 80 people. Sivan acknowledges that she is one of the few women in what she describes as “a completely male-dominated industry.”
“We try to make half of our management team women. It’s important for me to ‘walk the walk.’
Cyber has been the hero of the Israeli technology industry, which has faced a difficult 12 months. “We are a small country and we know a lot about national security and serving in the military to give us an advantage over our enemies.
“Many people study computer science and are on the right track to the cyber field. That is why Israel is investing so much in this field and poaching young talent.”
SAM Seamless Network has several notable investors including ADT Security Corporation, Verizon Ventures, Intel Capital, Night Dragon, Target Global, Ericsson, and BlackBerry, which co-led the Series B round with Blumberg Capital. The company is closing on its $20 million funding round led by world-class investment platform OurCrowd. “This will enable us to leverage our data in new markets and geographies.”
How worried should you be about Amazon Alexa? “This is all about sensitive data like bank account numbers, so if they’re eavesdropping on this data and you’re talking out loud, it’s certainly a risk. “But while the risk is low because not many people speak sensitive information out loud, we should be more concerned about someone hijacking Alexa and jumping into our computers and other devices.”
She further added, “The IoT market is growing rapidly and we must continue to innovate to leave nothing behind.”
securesam.com