As part of the collaboration, Ackermann will produce professional content for Avène and participate in the professional aspects of the brand’s events, launches and professional seminars. Mr. Akerman will also help communicate the brand’s science-based attributes to the public, including writing content articles, filming explanatory videos, and editing and participating in digital activities on social networks.
“Today, in the age of social networks, there is a huge demand from consumers for expert and factual information about dermocosmetic care products. There is a major demand for this: to know about the ingredients, their effectiveness, and the correct way to use them.It is the expertise of dermatologists who can professionally convey this information to the end consumer. Just the house.”
Liron Granot, Avene brand manager in Israel, said: “Dr. Ackermann’s selection aims to make reliable medical information accessible to the public, and in doing so, highlights the innovative solutions offered by the brand, deepens awareness and The value of Avène.”
Ackermann is considered an international expert in dermatology. She graduated from Tel Aviv University and specializes in dermatology at Beilinson Hospital. Currently, she manages the dermatology practice at Clalit Health, her service at the Rothschild Health Foundation, and even runs her chain of her own privately owned aesthetic clinics.
Avene is a leading research-based dermocosmetic brand for sensitive skin treatments manufactured by French pharmaceutical company Pierre Fabre. Avène products are based on thermal spring water drawn directly from the Avène springs in France. Avène’s unique water has been studied in over 150 different studies and has been found to calm inflammation, have anti-inflammatory properties, and soften the skin. Avene products were developed in the Pierre Fabre Pharmaceutical Company’s research and development laboratories, manufactured to exacting standards and passed efficacy tests by dermatological controls.
The brand offers a wide range of products to treat various skin problems such as sensitive skin, acne, and healing, as well as its famous sunscreen products.