ATN spoke with Technogym, Life Fitness, Eleiko, True Fitness, and BeaverFit to get an inside look at the IHRSA 2024 equipment announcements.
In preparation for IHRSA 2024, leading fitness equipment companies are gearing up to showcase cutting-edge equipment and best-in-class digital solutions.
Some of the prominent brands participating in IHRSA include Technogym, Life Fitness, Eleiko, True Fitness, and BeaverFit. While they all focus on strength, BeaverFit and Technogym also focus on outdoor training solutions and results-oriented ecosystems for club operators and fitness. Consumers respectively.
Here’s what attendees can expect from key exhibitors at IHRSA 2024:
Technogym embraces AI, digital fitness
Technogym, the Italian-based fitness equipment and technology giant, is highlighting its unique ecosystem of connected smart equipment, software, apps, artificial intelligence, on-demand exercise content and technology services at IHRSA 2024. Masu. The brand ecosystem brings a fully personalized experience to fitness enthusiasts and increases his ROI for club owners and operators.
Technogym is installed in 85,000 wellness centers and 400,000 private homes and has been an official supplier to the past eight Olympic Games, and will be the same supplier to Paris this summer.
The fittech company’s AI-based Technogym Coach tracks the “training evolution” of fitness consumers, allowing club operators to leverage data to understand their workout preferences, habits, and patterns (training typologies, desired Drive retention and upsells based on days of the week, average sessions, etc. user period). Additionally, the data can also be used for targeted communications, promotions, or challenges.
Technogym’s AI capabilities have also enhanced the smart equipment and app experience, with the system recognizing the user’s profile, past sessions, and preferred goals. Technogym strength training equipment automatically adjusts metrics such as load, range of motion, correct posture, speed of execution, number of sets, repetitions and optimal recovery time.
Going further, Technogym provides the ability to collect and track consistent and consistent data for 360-degree profiling through a combination of in-house equipment (aerobic, strength, and functional) and digital platforms.
Users can access the Technogym ecosystem through the Technogym app and continue to customize their training experience. The ecosystem also supports hybrid experiences, allowing clubs to deliver training content produced at their facilities to homes via live stream or on-demand video.
Technogym’s ecosystem push comes as the company continues to embrace digital fitness, supporting operators to meet members both on-site and at home.
“The pandemic has only accelerated the transformation process that was already underway,” Technogym founder and CEO Nerio Alessandri told Athlete Tech News last fall. “This has really forced a hybridization of fitness, with people training at the gym, at home, outdoors, and more recently since the pandemic, on vacation and at work. This ‘anytime, anywhere, on-the-go wellness’ , making significant contributions to consumer health, prevention and performance, making the wellness experience truly nomadic.”
Technogym is located at IHRSA booth #1716.
Life Fitness builds the ultimate cable training experience
Life Fitness is committed to improving strength, and at IHRSA 2024 they introduced a dual adjustable pulley with stabilization features. This is a functional trainer that sets the standard for versatility and workout effectiveness.
Designed to provide the ultimate cable training experience, Life Fitness’ new strength training products provide nearly limitless strength training. Dual adjustable pulleys with stabilization feature low starting resistance, cable connections for dynamic movements, and patented adjustable stability pads to support key movements.
This functional trainer offers a 12-foot cable range, an integrated multi-grip pull-up bar, and includes two long handles, two short handles, a triceps rope, and an ankle strap.
To keep your training space accessible and organized, dual adjustable pulleys with stabilization allow users to easily change handles as needed. The adjustable carriage uses ball bearings and laser-etched numbers for position identification for smooth transitions.
Life Fitness recently expanded its partnership with EGYM on a smart cardio project that integrates EGYM’s fitness software with Life Fitness machines such as the Discover SE4 console, giving fitness enthusiasts real-time workout data, performance tracking, and personalized Provides workout recommendations.
“Life Fitness is committed to providing our customers with the ability to personalize their equipment experience to fit their unique needs,” Dan Wille, the company’s chief product officer, said of the partnership with EGYM. .
Life Fitness is located at booth #1700 at IHRSA.
Eleiko introduces new strength system Prestera
Eleiko will be showcasing its growing Prestera strength system at IHRSA, having recently welcomed new strength evolutions and related products to the system.
A modular and customizable strength system, Prestera is a “growth force” that touts a variety of training methods, including free weights, bodyweight training, and cable training, while offering complete flexibility, versatility, and space efficiency. It is considered.
Prestera emphasizes a “lifter-first approach,” and the strength system offers easy adjustability to appeal to a variety of lifters and user-defined movements. The new cable system includes several cable training stations available as freestanding, wall-mounted, or multifunctional training stations, allowing for complete design flexibility.
This collection consists of Eleiko dual adjustable pulleys, cable crosses, single adjustable pulleys, lat pulldowns, and low-low stations that can be used alone or as a component of a customized multi-station configuration. You can also. Eleiko will be installing some of the new stations at IHRSA for users to try out.
The Prestera system is designed to help gym and club operators maximize space, while giving users the freedom and tools they need for effective strength training.
“Space efficiency equals money,” Eleiko CEO Erik Blomberg told ATN. “If we use space more efficiently and offer more training possibilities, we can get more out of the rent we pay for the facility. But I think it’s going to be more than that. People This also applies to user experience, as people seek efficiency in their own training when they go to a facility.”
“The ability to configure stores and order in the most efficient way improves the customer experience,” Blomberg adds. “That, in turn, will drive both membership growth and retention.”
Eleiko is located at IHRSA booth #1762.
Form and function with palladium strength for true fitness awards
True Fitness is heading to IHRSA with its extensive lineup of fitness equipment to showcase its newest line of strength equipment, Palladium Series Plate Loaded. The 14-piece circuit was designed in the USA by True Fitness strength engineers to provide a sturdy, durable product with innovative features.
“Throughout the design process, I envisioned lines that would not only perform well, but would also represent the aesthetics of a modern gym,” said Jim McIntyre, True Fitness Strength Product Manager. I am. “Every detail, from the smooth oval tube to the ergonomic grip and height adjustment guide, has been meticulously crafted to enhance the user experience.”
In addition to its latest strength training equipment, True Fitness will also be unveiling its next generation of cardio machines and consoles at IHRSA.
David Trulaske, CMSO at True Fitness said: “We have completely redesigned and rebuilt our Cardio line to better represent our products that benefit all markets.” You’ll experience three streamlined, user-friendly consoles that can be combined.”
True Fitness is located at IHRSA booth #1746.
BeaverFit offers custom indoor and outdoor solutions
BeaverFit, a fitness design, manufacturing and distribution company, headed to IHRSA to showcase its full line of strength and functional training equipment. All of these devices are custom branded and specifically designed for both indoor and outdoor use.
“At this year’s IHRSA, BeaverFit is demonstrating why we remain your trusted partner in creating training capabilities, no matter how you train or where you train.” BeaverFit commercial said Nick Vay, Vice President of Sales. “We are debuting a number of new features in our freestanding bridge units and customizable bay units, including adjustable sliding heavy bags, padded slam walls, and more, as well as our everyone-loved patents. We are excited to bring back our acquired Shredshed.”
BeaverFit, which has provided solution-based custom training equipment to the U.S. military and boutique fitness studios such as Rumble Boxing and Madabolic, will digitally introduce its newly designed SunPro and Sunshade, a unique solution that can be completely created by partners. is. Covers outdoor training environments.
BeaverFit is located at IHRSA booth #1011.