Speaking at the start of general sales and the release of the official film, ICC Chief Executive Officer Geoff Allardyce said: “With 100 days left until the start of the ICC Men’s T20 World Cup 2024, fans have high expectations. ” he said. Witness the biggest ICC event to date, with 20 international teams competing across his 9 host cities.
“We are thrilled to celebrate the launch of our official campaign film, which captures the energy of T20 cricket and features some of the game’s biggest stars, as we join the entire global cricket community in the lead-up to what promises to be a historic event. This is another important milestone as excitement continues to build.”
Cricket West Indies Chief Executive Jonny Grave also expressed his delight at the huge demand for tickets, saying: “With 100 days left until the start of the ICC Men’s T20 World Cup, global excitement is accelerating. “It’s accelerating and all signs point to this.” “The World Cup is poised to make history on many fronts. With a significant number of matches already oversubscribed, it is clear that the global appeal of T20 cricket is growing exponentially.”
Brett Jones, CEO of T20 World Cup USA, commented on the growing popularity of cricket in the US market. “Today is a special day for cricket around the world, and that’s especially true in the United States. Those of us in the sport know that the popularity of cricket in our market is such that the level of enthusiasm for ticket sales is so high. We don’t have any data points to show for it, but we’re excited about the support we’re seeing here.The 2024 T20 World Cup will fundamentally change the game of cricket.”In the United States, it’s our job to capitalize on this moment. It is the job. ”