BEAUTY influencers lavished praise on $5 camo for $24 makeup brushes.
For her, the camo make-up tool worked even better than more expensive versions.
Jenny (@greeneggsandglam) shared product recommendations in videos with her over 200,000 TikTok followers.
A former Sephora manager had heard the news about BK Beauty's $24 concealer brush.
Although she owns the brushes herself and was happy to see others jump on the bandwagon, she decided to look for a more affordable alternative for those without the funds. .
“I've loved it ever since it came out and I'm so happy it's gotten so popular, but the truth is, it costs $24 and it's only available online right now,” she said.
“I remember when I was in high school and college, I couldn't afford $24 brushes. I wore concealer in high school.”
During a shopping trip to Ulta, she stumbled upon a beauty deal.
“When I saw these $5 EcoTools at Ulta… they look very similar in shape. They're slanted and shaped like little kitten paws,” she said.
“It's just as dense as BK Beauty, so it should provide the same amount of coverage.”
Most Read Articles in Hair & Beauty
She tested two brushes to apply concealer under her eyes.
The BK Beauty brush performed well and smoothed out the concealer without absorbing too much product.
Using the $5 EcoTools brush, Jenny found that the slight difference was an advantage for her.
“It has less surface area than BK and the pile is a little shorter, so it's not as flexible,” she said.
“The taper is also very precise, so you can keep it exactly where you want it and create a nice line with concealer. I have small eyes, so I actually like it a little smaller.”
The BK Beauty brush was a little larger and blended faster, but Jennie said she appreciated the size of the EcoTools.
People thanked her for the deceptive recommendations that saved them money.
“That's right! I was waiting for someone to find the duck!” said one commenter.
“Oh, I almost bought it today but was skeptical!!! Bless your soul,” said another.
“You always have the best finds! Thank you so much to you, my little makeup guru,” said a third.