The technology company enables wellness providers, connected hardware companies, consumer fitness businesses, and digital fitness brands to generate high-quality, scalable content in minutes.
In the world of digital health and fitness, video content is at the heart of every company. Providing a fresh stream of scalable content to a variety of audiences is fundamental.
However, creating this content is time-consuming, expensive, and resource-intensive.
To do so, companies can do one of the following: Hiring a video production company is time consuming and expensive. Hire an in-house team – This is also costly and unwieldy. Alternatively, you can rely on low-quality stock video that likely won’t meet the needs of today’s discerning consumers.
To address these challenges, technology entrepreneur and former Fitbit product leader Bogdan Preduska, along with former management consultant and digital innovation leader Dan Nica, are taking on the heavy lifting, streamlining processes, and creating smarter, better deliverables. We’ve developed an entirely new infrastructure for video production that produces . Sustainable and measurable content.
Launched in late 2020, Hyperhuman is an artificial intelligence (AI)-powered health and fitness video creation and distribution platform that automates the video production process and helps businesses increase customer loyalty and drive positive health outcomes. We help you deliver personalized, engaging content that promotes.
The platform effectively reduces costs and resources by providing a technology-enabled content creation toolchain, state-of-the-art video distribution infrastructure, omnichannel export capabilities, and white-label consumer-facing apps. .
“The startups and small businesses that power much of this industry have always been challenged to create high-quality, scalable content,” says Preduska. “So, with a mission to make health and fitness media around the world reusable and profitable, we set out to build a platform for businesses to create smart, high-quality video content. We have started.”
Hyperhuman serves digital companies, wellness providers, connected hardware companies, and consumer fitness companies.
What hyperhumans solve
“The video creation process is disjointed and unwieldy. It takes a long time,” says Preduska. “Quality is difficult to control. It’s expensive. Development is not sustainable. Content is not personalized to the user and the results are often poor.”
Hyperhuman addresses these needs with a number of features, including the ability to add exercise details, create exercise groups, add royalty-free music, share auto-generated social clips, and more.
“We drew on industry insights to imagine what businesses ultimately needed to achieve and leveraged technology to achieve it. It’s a completely new infrastructure,” explains Predusca.
How to use
Hyperhuman is an open platform that uses a data-driven approach to enable businesses to create hyper-personalized content in minutes or transform existing videos into a reusable library of smart video blocks. It’s a platform.
AI handles post-production and quickly generates assets in a modular format with built-in analytics, allowing companies to gather user feedback and track key metrics like user engagement and workout completion rates. Content can be instantly published in existing apps or digital products using Hyperhuman’s public APIs or embeddable web pages.
“It’s like having a dedicated post-production and video agency that produces smart, measurable, adaptable, and highly customizable omnichannel content with just a click,” says Predusca. .
Additionally, Hyperhuman offers an extensive video library of ready-to-use footage, including a variety of workout styles, exercise demonstrations, fitness classes, and more. Produced by Hyperhuman’s elite video production partners, this content is easy to incorporate into your workouts and programs, eliminating the time and effort of shooting new footage.
To further increase client success, Hyperhuman partners with a PR firm Dan Perrier Media In the second half of 2023, market exposure and recognition will increase significantly.
“We want to help our clients succeed in every way, which is why we continue to explore unique collaborations and partnerships like this,” says Preduska.
The future will be personalized
“The future of fitness is definitely very much about personalization and rapidly and continuously adapting to consumer needs and uses,” predicts Predusca. “The use of AI will help with that and will evolve in many ways. Obviously, content delivery is evolving as well, and we are always looking at new ways of interaction and consumption. .”
To this end, Hyperhuman recently partnered with a sports apparel company to deliver personalized content based on biometric data derived from technology embedded in clothing. In the digital healthcare space, Hyperhuman is in talks with companies that are using DNA testing to provide hyper-personalized content.
“Ultimately, it’s about helping consumers achieve better outcomes,” Preduska explains. “Fitness companies are making a huge impact on people’s lives, helping the world become fitter, more active, and fitter. Hyperhuman is democratizing video production and distribution, allowing companies to We’re trying to do our part by making video smart enough to make it happen.”