Huda Kattan said he was back in power nearly four years after making the “biggest regret” of his career.
Posting a candid video on TikTok on Wednesday, the beauty mogul revealed that she is returning to her duties as CEO of her eponymous beauty brand, Huda Beauty.
Taking to Huda Beauty’s official account, which boasts over 9 million followers on the platform, the Dubai-based entrepreneur spoke about her plans for the next era of her business.
“I’m going to take back my power as CEO of Huda Beauty,” she admitted. At the same time, the Dubai-based entrepreneur shared that the company is gearing up for a complete overhaul of its brand. This includes a new logo, redesigned packaging and exciting new product launches.
@hudabeauty I’m back as CEO #hudabeauty #xyzba #businessowner @Huda Beauty ♬ Original song – Huda Beauty
The rebrand comes after Huda stepped down as CEO in 2020, with the aim of bringing in experts to strengthen brand operations. That decision, she now says, was the “biggest regret” of her life. “It was supposed to be a really emotional and powerful moment, but I think I was actually lying to myself,” she admitted.
Discussing this decision in detail, Huda revealed that after stepping down as CEO, he felt that he had ignored his instincts and lost his integrity, and soon began to realize his mistakes. Then, in 2021, she resumed her role as the brand’s operating CEO for a short period of time to become more involved in product development and content creation, along with her husband Christopher and Gonzalo.
Now, this beauty mogul is back, more confident in her position than ever, and ready to breathe new life into her acclaimed beauty brand. “There’s a lot of newness coming out of Huda Her Beauty that we haven’t seen in a long time,” she said.
Huda Beauty is scheduled for a complete overhaul, with a new logo expected to be unveiled by the end of the year. Along with this, the brand also announced the discontinuation of sales of the Glowish series. Launched in 2021, the series aimed to combine makeup and skin care to give users a natural “no makeup” makeup look.
“It wasn’t necessarily my vision or my heart,” Huda said of previous product launches.
Let’s see what’s in store for Huda Beauty in the next chapter…
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